Who said taking bookstore operations online meant you had to lose your physical staff? The College of Idaho and Cox College were both able to maximize savings for their students and minimize headaches for staff by switching to an MBS Direct online bookstore, and both schools kept a physical merchandise store on campus. The result: everybody gets what they want. Students can always be sure to get the right course materials for their class in the cost-saving options they prefer, while the school doesn't have to deal with the hassle of managing inventory. Furthermore, the schools can concentrate on items with higher profit margins like spirit gear that students in turn can try on and touch in-store.