The Direct Network


Easy and Timely Social Media Polls Produce Helpful Results

Posted by Liz Schulte on Nov 17, 2017 9:00:00 AM

Social media can serve many functions. It is a great tool to network with peers, it can strengthen your school brand, and it makes conversing with students, alumni and the community easier. But, merely having a presence on social media isn’t enough to garner results. Finding new and creative ways to engage with your audience is an essential part of establishing a robust online presence.

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The Social Media Balancing Act

Posted by Liz Schulte on Aug 23, 2017 5:30:00 AM

Schools must have a social media marketing strategy, but balancing social media with all the daily tasks you have often feels impossible. If you tilt one way, you end up falling into the social media blackhole and losing hours of your day when you should have been focusing on work. If you lean the other way, it is easy to neglect a valuable tool for connecting with prospective students. Life would be so much easier if you knew where and when you should post, but that’s just a dream … or is it?

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