The Direct Network


How Do You Maximize Social Media in the Classroom?

Posted by Lori Reese on Nov 9, 2017 5:30:00 AM

Let’s say, as academic dean, department chair or head of school, you’re persuaded that introducing social media in the classroom has undeniable advantages. You know your students’ lives are brimming with online interaction. You want to bring that enthusiasm to school. You want to ensure skills and ethics students develop under your roof also apply to the virtual world.

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What Do Statistics Reveal About Educators and Social Media?

Posted by Lori Reese on Nov 3, 2017 5:30:00 AM

There are reasons why less than half of educators surveyed use social media as a classroom tool. Cyber-bullies, worried parents and the wish to further students’ non-electronic interpersonal skills may top the list.

Statistics show some teachers also fear students’ superior aptitude with the technology. Others simply feel incompetent with ed tech.

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How Social Media Adds Value to K–12 Education

Posted by Liz Schulte on Oct 26, 2017 5:30:00 AM

Students live on social media. Their smartphones have become a natural extension of their arm at increasingly younger ages. There is a world of information at their fingertips. Want to learn how to code? Hear about the latest video game? World events? Pretty much anything you can think of, there is a YouTube video for that. But, who is teaching children to spot the real sites from the fake ones? How will they critically assess what is fact and what is opinion? How do students defend themselves against online bullying or prevent themselves from becoming the bully? In short, where do children learn digital citizenship?

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Social Media in a K–12 Environment: The Pros and Cons

Posted by Liz Schulte on Oct 12, 2017 5:30:00 AM

Social media has undeniable popularity. With the majority of U.S. adults on at least one platform, social media is becoming deeply ingrained into our culture and means of communication. How does it affect K–12 schools and teachers? Where can social media offer benefits to the classroom? Where can it fall short?

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Four Tests to Check if You're Not Ready to Be on Snapchat

Posted by Dean Asher on Oct 5, 2016 11:33:16 AM

 Snapchat's the latest and greatest social media platform among teens and young adults, and schools everywhere know it. Many are beginning to incorporate Snapchat in their social media strategies alongside stalwarts like Facebook, Twitter and Instagram in an effort to better reach current and prospective students and drive up engagement.

If you haven't considered it yet, now's a great time to utilize Snapchat at your school — so long as you're ready for it. Inside Higher Ed provides some great insights into how to tell if you have the foundation in place for a successful Snapchat strategy, or if your plan needs more work.

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4 Apps to Make Communicating with Parents Easier

Posted by Kate Seat on Aug 9, 2016 7:30:00 AM

Sending emails regularly may be a good option when you have a lot of information to communicate, but what if your message is short — and urgent? In those cases, choosing an alternative to email or sending a flyer home with the student may be more effective and more efficient.

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Surprising Statistics about Educators' Social Media Use

Posted by Kate Seat on Aug 2, 2016 7:30:00 AM

There are many reasons why social media can be such a powerful tool for communicating with students and parents: it requires very little effort, it's as close to instantaneous as possible, and with the frequency that most people check their Facebook pages, you can be almost certain that your message will be seen. Despite these factors, many teachers aren't utilizing social media to the fullest — at least, not as a professional resource.  

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Snapchat as a 10-second Study Tool

Posted by Kate Seat on Apr 6, 2016 9:54:21 AM
Whether smartphones and other devices help or hinder students when it comes to how well they learn is a subject that is still up for debate — and very much dependent on the class in question. Rather than ban smartphones altogether, some educators are finding creative ways to incorporate them into their lesson plans.  

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5 Facebook Settings Your School or Class Page Need to Use

Posted by Dean Asher on Mar 24, 2016 9:12:32 AM

Facebook is a terrific way for your class or program to connect with students, family, faculty and other stakeholders, but it can also be tricky to use effectively.

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Best Practices for Using Social Media in Higher Ed

Posted by Kate Seat on Feb 24, 2016 7:29:13 AM

Knowing that you should be reaching out to current and prospective students through social media is only half of the equation. In order to be as effective as possible, you also need to know how to reach out. In the following excerpt, social media managers in the field of higher education share tips, tricks and strategies they've learned from interacting with their own social networks.

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