The Direct Network


Expert Advice to Increase the Reach of Your Email This Year

Posted by Liz Schulte on Mar 21, 2018 5:30:00 AM

Whether you are speaking to faculty, students or alumni, email can increase engagement and drive your desired outcome. However, you need an effective strategy to ensure your emails are opened. The time of day, the day of the week, length of your subject line, whether the message is rich or plain text, all contribute to the likelihood of your message being opened. Today, we’re going to go over the best practices you can easily implement to boost your email engagement.

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3 Ways to Improve Your School’s Branding

Posted by Liz Schulte on Mar 12, 2018 5:30:00 AM

School branding goes far beyond logos, school colors and brochures. Your school’s voice, mission, website, social media, student interactions, athletics, academic standing, faculty and staff, etc., are all part of your brand because each one contributes to the students’ overall perception of your school. However, just because you have an established brand doesn’t mean that the perception of your brand can’t change.

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