The Direct Network


5 Hidden Problems an Online Bookstore Solves

Posted by Lori Reese on May 17, 2018 5:30:00 AM

I had witnessed the convenience of an online bookstore first-hand as a college instructor, but it wasn’t until I visited a brick-and-mortar college store during rush that I realized how much can go wrong while a student is doing something as seemingly simple as buying a textbook. I thought that listing the book, the author and the ISBN number on my syllabus was more than enough to ensure students had their course materials in time for my class. Little did I know.

Read More

What's the Best Way to Measure Online Success?

Posted by Lori Reese on Apr 18, 2018 5:30:00 AM

Bounce rate, page views, conversions, sessions, SEO: What does it all mean? Website analytics can be intimidating. Yet, administrators must have a grasp on essential online metrics if they hope to make smart decisions about what to invest in marketing.

Read More

Why Now? The Adoption Answers You Need for Faculty

Posted by Lori Reese on Mar 28, 2018 5:31:00 AM

It’s a distraction, an onerous bit of red tape or just an abstract requirement that seems out-of-step with classroom reality: Your earnest early-adoption notice ends up deleted, routed to junk mail or ignored because faculty don’t understand why you’re sending requests out so early.  If you want teachers to cooperate with the official bookstore schedule, it’s critical to anticipate their questions, understand confusion and offer succinct, concrete answers.

Read More

Build Loyalty by Offering Students Options

Posted by Liz Schulte on Mar 14, 2018 5:30:00 AM

Price comparison is a regular part of consumers’ lives. Students and families may start their search for course materials in your online bookstore, but the temptation to go outside of the school to make their purchase is ever-present.  This can lead to numerous problems: students receiving the wrong materials, deliveries being delayed until weeks after classes have started and identity theft from untrustworthy sites. Offering price comparisons in your online bookstore not only keeps customers from leaving, it saves them time and money.

Read More

MBS Direct Expert Q&A: Bill Dampier on Benefits of Scale

Posted by Liz Schulte on Mar 5, 2018 5:30:00 AM

Anyone can ship a book. MBS Direct, however, does far more than simply shipping books from one point to another. They provide customers with economy of scale, personalized service and 25 years of industry experience. We sat down with Bill Dampier, executive vice president MBS Textbook Exchange LLC to discuss the benefits MBS Direct provides to its customers.

Read More

3 Powerful Online Bookstore Metrics You Absolutely Need

Posted by Lori Reese on Feb 28, 2018 5:30:00 AM

Teachers may debate the usefulness of quantitative assessment, but for those engaged with the financial side of education, there’s no doubt: Data matters.

Read More

Demonstrate Digital Fluency With Your Website

Posted by Liz Schulte on Feb 6, 2018 5:30:00 AM

It hardly seems possible to get through an hour without using technology, let alone a day. We track our health with wearable wristbands, our smartphones are basically pocket-sized laptops capable of doing and finding what we need within seconds, and the majority of our communication channels have turned digital. Students can no longer remember the world before the technology revolution. Digital fluency isn’t optional for schools; it’s a must.

Read More

Alphabetically Challenged: Another Reason Students Fail to Buy Textbooks

Posted by Lori Reese on Jan 12, 2018 5:30:00 AM

Recently, a former colleague posted a gripe on Facebook illustrating a generation gap that partly explains why students aren’t buying textbooks: Of his 100-plus freshmen at a competitive southeast state school, only two knew the definition of a verb.

Read More

Best of 2017: Cost Savings

Posted by Liz Schulte on Jan 5, 2018 5:30:00 AM

Schools need a way to offer students more savings and a way to increase revenue as budgets shrink. In 2017 some of our most popular posts covered these topics. From ways to provide students with savings on their course materials to ideas for creating alternative revenue streams, check out our top five posts about cost savings.

Read More

How Faculty Perceive Their Role in Course Materials Choices

Posted by Lori Reese on Nov 8, 2017 5:30:00 AM

As pressure mounts to reduce student costs, it’s critical for administrators to understand how faculty regard course materials. Instructors are the top decision-makers when it comes to instructional design. Without faculty buy-in, administrative initiatives are likely to fail.

Read More

Subscribe to Our Newsletter

Most popular posts