The Direct Network


What's the Best Way to Measure Online Success?

Posted by Lori Reese on Dec 12, 2017 5:30:00 AM

Bounce rate, page views, conversions, sessions, SEO: What does it all mean? Website analytics can be intimidating. Yet, administrators must have a grasp on essential online metrics if they hope to make smart decisions about what to invest in marketing.

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Demonstrate Digital Fluency With Your Website

Posted by Liz Schulte on Dec 1, 2017 5:30:00 AM

It hardly seems possible to get through an hour without using technology, let alone a day. We track our health with wearable wristbands, our smartphones are basically pocket-sized laptops capable of doing and finding what we need within seconds, and the majority of our communication channels have turned digital. Students can no longer remember the world before the technology revolution. Digital fluency isn’t optional for schools; it’s a must.

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3 Powerful Online Bookstore Metrics You Absolutely Need

Posted by Lori Reese on Nov 15, 2017 5:30:00 AM

Teachers may debate the usefulness of quantitative assessment, but for those engaged with the financial side of education, there’s no doubt: Data matters.

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How Faculty Perceive Their Role in Course Materials Choices

Posted by Lori Reese on Nov 8, 2017 5:30:00 AM

As pressure mounts to reduce student costs, it’s critical for administrators to understand how faculty regard course materials. Instructors are the top decision-makers when it comes to instructional design. Without faculty buy-in, administrative initiatives are likely to fail.

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Why Now? The Adoption Answers You Need for Faculty

Posted by Lori Reese on Oct 31, 2017 5:31:00 AM

It’s a distraction, an onerous bit of red tape or just an abstract requirement that seems out-of-step with classroom reality: Your earnest early-adoption notice ends up deleted, routed to junk mail or ignored because faculty don’t understand why you’re sending requests out so early.  If you want teachers to cooperate with the official bookstore schedule, it’s critical to anticipate their questions, understand confusion and offer succinct, concrete answers.

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The Rental Reference

Posted by Liz Schulte on Oct 17, 2017 5:30:00 AM

Rentals offer students upfront savings on their course materials, but not all rental programs are created equal. It is important to make sure you find the right rental program that meets your school’s individual needs.

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Alphabetically Challenged: Another Reason Students Fail to Buy Textbooks

Posted by Lori Reese on Oct 6, 2017 5:30:00 AM

Recently, a former colleague posted a gripe on Facebook illustrating a generation gap that partly explains why students aren’t buying textbooks: Of his 100-plus freshmen at a competitive southeast state school, only two knew the definition of a verb.

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North Central University Provides Students a Better Experience

Posted by Liz Schulte on Sep 25, 2017 5:30:00 AM

Located in the heart of downtown Minneapolis, North Central University is an awesome place to be. Just three blocks from the new Viking stadium (where the Super Bowl will be held in 2018), the school immerses students in the great city atmosphere as they learn and explore. When Executive Assistant to the Vice President of Business & Finance Amy High came to the University she was enamored with the beautiful campus and the wonderful atmosphere, but one area needed a little work: the campus bookstore.

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Three Ways an Online Bookstore Saves Money

Posted by Liz Schulte on Sep 21, 2017 5:30:00 AM

Practical ways to decrease overhead while increasing productivity are rare, but that is exactly what an online bookstore provides. For a growing number of schools, the costs associated with maintaining a physical bookstore outweigh the benefit — especially when it can be done with virtually no risk or inconvenience.

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5 Hidden Problems an Online Bookstore Solves

Posted by Lori Reese on Sep 7, 2017 5:30:00 AM

I had witnessed the convenience of an online bookstore first-hand as a college instructor, but it wasn’t until I visited a brick-and-mortar college store during rush that I realized how much can go wrong while a student is doing something as seemingly simple as buying a textbook. I thought that listing the book, the author and the ISBN number on my syllabus was more than enough to ensure students had their course materials in time for my class. Little did I know.

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