The Direct Network

How to Market an On-site Buyback

Posted by Dean Asher on Apr 12, 2016 4:00:00 AM

You can't have a good sale without buyers, and the same is true in reverse: You can't have a good buy without sellers. At the end of the term, are you getting enough students in your doors or to your sale?

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Increasing Student Engagement through Course Material Selection [White Paper]

Posted by Kate Seat on Mar 22, 2016 9:30:00 AM

Ensuring students stay engaged with their coursework is a difficult and multi-faceted task, but it's an important one for schools that want to help students succeed and improve retention rates.

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Using Thinking Dispositions in the Classroom

Posted by Kate Seat on Feb 23, 2016 8:00:00 AM

How often do you take stock of how you think?

While it’s likely that many of us rarely take much time to examine our thought process — after all, it’s instinctive for a reason — by becoming aware of your own tendencies, you can become a more effective thinker.

This also translates to the classroom. Because your students have their own predispositions, identifying these traits will not only help them learn, but may also result in a more productive learning experience.

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Buyer Personas: What They Are and Why You Should Make Them for Your School

Posted by Dean Asher on Feb 16, 2016 9:00:00 AM

Enrollment and recruitment can be challenging, for a lot of reasons. It takes a lot of time and resources to maintain or improve your enrollment numbers. With that kind of investment, are you making sure it's paying off as much as possible?

Outside of an obvious change in enrollment figures, it can be hard to measure the success of your recruitment marketing. It can be even harder to determine what needs to change about it from year to year if you don't understand your audience.

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What Is Your School's Online Presence Saying to Prospective Students?

Posted by Kate Seat on Feb 11, 2016 9:07:52 AM

Imagine that a prospective student wanted to find out more information about your school. Chances are, the first step she would take to learn more would be to do an online search. Would the results cast your institution in a favorable light? If the answer is no, or if there simply isn't much out there to be found, here are a few ways you can enhance your online persona:

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How Teams Can Transform Schools

Posted by Joe Clarkin on Feb 10, 2016 4:00:00 AM

Just about everyone recognizes that teamwork and the ability to function within a group setting are valuable skills. And of course, there's no better time to learn a skill like that than when you're very young. How can your school ultilize teams and teamwork to create a better environment for your students?

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When Applying to College, an Online Profile Matters More than Ever

Posted by Kate Seat on Jan 29, 2016 10:17:22 AM
As important as the applications, transcripts and essays are to the college admission process, they don't present the entire picture of a prospective student. To fill in the gaps, many admissions officers are now also investigating the student's online presence — which can help or hinder her chances.
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Maximize Learning Outcomes with Thoughtful Adoptions

Posted by Joe Clarkin on Jan 5, 2016 4:00:00 AM

Course material selection is a crucial step towards solidifying student success. Doing things like picking the optimal curriculum, considering whether to bundle the costs of course materials in with tuition and making other crucial choices can help your school to provide quality, affordable content delivered on-time, which can increase student success.

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Marketing to Returning Students

Posted by Kate Seat on Oct 28, 2015 8:01:55 AM
There's a great deal of competition out there for institutions seeking to enroll older or returning students. Whether these students are looking for online-only programs or a mix of online and on campus, recent research shows that by the time they're exploring their specific options, they may have already made up their minds where they'll enroll.
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3 Reasons to Adopt Old Textbook Editions

Posted by Joe Clarkin on Oct 8, 2015 7:00:00 AM

Adopting a new textbook edition is like buying a shiny new toy. You're getting the most up-to-date information inside a brand new, unused textbook, so not only is the material ostensibly the most accurate, but it looks good as well. At the same time, however, new editions are expensive, and sometimes not worth the price. So when it comes down to adopting a new edition or sticking with old edition, you have a real decision to make. Here's why you should consider going with the latter:

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