The Direct Network

Alphabetically Challenged: Another Reason Students Fail to Buy Textbooks

Posted by Lori Reese on Jan 12, 2018 5:30:00 AM

Recently, a former colleague posted a gripe on Facebook illustrating a generation gap that partly explains why students aren’t buying textbooks: Of his 100-plus freshmen at a competitive southeast state school, only two knew the definition of a verb.

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7 Ways You Need to Spotlight Students' Bottom Line

Posted by Lori Reese on Oct 11, 2017 5:30:00 AM

Winning the heart of today’s student means showing you care about the two things: money and career.

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4 Ways to Market Your Brand to Students

Posted by Liz Schulte on Sep 1, 2017 5:30:00 AM

The sounds, sights and sensations hurled at students grow as more people fight to win their demographic. A variety of businesses vie for their attention, each promising bigger and better things if they are chosen. With so much noise all around, how does your school stand out from the crowd?

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The Evolution of Chatbots

Posted by Liz Schulte on Aug 11, 2017 5:30:00 AM

While talking with my mother one weekend, she was tapping away on her phone, eyebrows drawn together as she scowled at the screen. Immediately, I knew something was up. First, my mother isn’t technologically savvy. It took about six months with her writing down the instructions three times to teach her how to check her email. Second, she doesn’t text. She had only sent one text message — it was to me and complete gibberish.

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10 Things You Need to Know About Nontraditional Students

Posted by Lori Reese on Apr 28, 2017 5:30:00 AM

Let’s pretend I’m a nontraditional student. It may be hard to picture me, because nontraditional students come from a variety of backgrounds: we are veterans just back from Afghanistan, professionals over age 25 returning to school because we want to change careers or because we’re looking for advancement, and first-generation students fresh out of high school. We are also those enrolled primarily in online classes and holders of GEDs.

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Why Segmenting Your Audience Is Necessary and Will Make Your School's Marketing More Effective

Posted by Dean Asher on Sep 15, 2016 5:00:00 AM

If someone asks you who your audience is for any higher education message you produce, what is your answer? If it's "everyone," you're missing the mark. It's easy to see why that's such an appealing answer. Most higher education institutions cater to very diverse groups of people, all from different socioeconomic, age and sometimes even national backgrounds. But trying to paint your message with such a broad brush can lead to some serious problems, and hinder your ability to differentiate yourself from competing schools with similar offerings.

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Saving Students Money with Rental: An FAQ

Posted by Dean Asher on Aug 25, 2016 5:30:00 AM

Rental is no longer a perk — it's an expectation. Increasing course materials costs is a major concern for financially-strapped students. Rentals provide students with an additional cost-savings option. Students in search of lower prices turn to third-party rental solutions when their school does not offer the option. Through third-parties, students might not get the correct course materials, the best price or dependable service. With MBS Direct, it is easy for schools to offer students convenient and affordable rental options.

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Quick Tips for Writing Catchier Email Subject Lines

Posted by Dean Asher on Jul 27, 2016 8:40:46 AM

If you're like almost every other school in the nation, you're writing several emails a week to students and their families. It's quick, easy and direct — but if people aren't reading them, then your emails aren't doing your program any good.

Your subject lines are the first thing people see when they open their inbox, so they can truly make or break your email messaging. So how do you write subjects that are catchy enough to stand out from the hundreds of other emails people receive on a daily basis and encourage your end users to open them and read what they're all about? It can be tricky, but thankfully Hubspot is here to help.

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Social Media Graphics to Help Your Profiles Pop [Download]

Posted by Dean Asher on Jul 21, 2016 5:00:00 AM

Direct Network strives to help schools like yours succeed in their course material fulfillment goals and help students save. A large part of that mission is communicating with students and helping them understand the benefits of your Online Bookstore. Social media can be a great way to achieve that — especially if you have distance learners or are a boarding school communicating with families from all over. Picking the right header image to make your Facebook or Twitter profile eye-catching is an important first step to driving up engagement and promoting your message, and it can be difficult to find or make one that's unique and interesting.

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Effective Tips for Marketing Your Online Bookstore

Posted by Joe Clarkin on May 12, 2016 4:00:00 AM

Reaching your students with the right messages at the right time doesn't have to be complicated. All you need is a plan. In this presentation, we've compiled an easy-to-follow, step-by-step marketing timeline that will allow any school to maximize its marketing efforts!

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