The Direct Network


The Evolution of Chatbots

Posted by Liz Schulte on May 1, 2018 5:30:00 AM

While talking with my mother one weekend, she was tapping away on her phone, eyebrows drawn together as she scowled at the screen. Immediately, I knew something was up. First, my mother isn’t technologically savvy. It took about six months with her writing down the instructions three times to teach her how to check her email. Second, she doesn’t text. She had only sent one text message — it was to me and complete gibberish.

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4 Ways to Market Your Brand to Students

Posted by Liz Schulte on Mar 27, 2018 5:30:00 AM

The sounds, sights and sensations hurled at students grow as more people fight to win their demographic. A variety of businesses vie for their attention, each promising bigger and better things if they are chosen. With so much noise all around, how does your school stand out from the crowd?

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What You Need to Know to Reach Generation Z Students

Posted by Liz Schulte on Mar 26, 2018 5:30:00 AM

Generation Z students have set themselves apart from millennials and Gen X in more ways than just their comfort-level with technology. The young, pragmatic generation’s attitude about education and debt is changing the educational landscape. Here’s what you need to know.

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Expert Advice to Increase the Reach of Your Email This Year

Posted by Liz Schulte on Mar 21, 2018 5:30:00 AM

Whether you are speaking to faculty, students or alumni, email can increase engagement and drive your desired outcome. However, you need an effective strategy to ensure your emails are opened. The time of day, the day of the week, length of your subject line, whether the message is rich or plain text, all contribute to the likelihood of your message being opened. Today, we’re going to go over the best practices you can easily implement to boost your email engagement.

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3 Ways to Improve Your School’s Branding

Posted by Liz Schulte on Mar 12, 2018 5:30:00 AM

School branding goes far beyond logos, school colors and brochures. Your school’s voice, mission, website, social media, student interactions, athletics, academic standing, faculty and staff, etc., are all part of your brand because each one contributes to the students’ overall perception of your school. However, just because you have an established brand doesn’t mean that the perception of your brand can’t change.

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Alphabetically Challenged: Another Reason Students Fail to Buy Textbooks

Posted by Lori Reese on Jan 12, 2018 5:30:00 AM

Recently, a former colleague posted a gripe on Facebook illustrating a generation gap that partly explains why students aren’t buying textbooks: Of his 100-plus freshmen at a competitive southeast state school, only two knew the definition of a verb.

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7 Ways You Need to Spotlight Students' Bottom Line

Posted by Lori Reese on Oct 11, 2017 5:30:00 AM

Winning the heart of today’s student means showing you care about the two things: money and career.

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10 Things You Need to Know About Nontraditional Students

Posted by Lori Reese on Apr 28, 2017 5:30:00 AM

Let’s pretend I’m a nontraditional student. It may be hard to picture me, because nontraditional students come from a variety of backgrounds: we are veterans just back from Afghanistan, professionals over age 25 returning to school because we want to change careers or because we’re looking for advancement, and first-generation students fresh out of high school. We are also those enrolled primarily in online classes and holders of GEDs.

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Why Segmenting Your Audience Is Necessary and Will Make Your School's Marketing More Effective

Posted by Dean Asher on Sep 15, 2016 5:00:00 AM

If someone asks you who your audience is for any higher education message you produce, what is your answer? If it's "everyone," you're missing the mark. It's easy to see why that's such an appealing answer. Most higher education institutions cater to very diverse groups of people, all from different socioeconomic, age and sometimes even national backgrounds. But trying to paint your message with such a broad brush can lead to some serious problems, and hinder your ability to differentiate yourself from competing schools with similar offerings.

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Saving Students Money with Rental: An FAQ

Posted by Dean Asher on Aug 25, 2016 5:30:00 AM

Rental is no longer a perk — it's an expectation. Increasing course materials costs is a major concern for financially-strapped students. Rentals provide students with an additional cost-savings option. Students in search of lower prices turn to third-party rental solutions when their school does not offer the option. Through third-parties, students might not get the correct course materials, the best price or dependable service. With MBS Direct, it is easy for schools to offer students convenient and affordable rental options.

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