The Direct Network


Spotlight Abraham Dyer: Ways to Differentiate Your School

Posted by Liz Schulte on Dec 7, 2017 5:30:00 AM

Schools face an increasingly competitive market. With enrollment and revenue declining, attracting and retaining more students is imperative. But, how do you find the right ways to brand and market the educational experience your school provides students. How do you make sure you are communicating in terms that resonate rather than fall flat? To find these answers we sat down with MBS Marketing Coordinator Abraham Dyer to discuss how schools can identify and use their differentiators to set themselves apart.

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How to Make Your Mission Statement Matter

Posted by Liz Schulte on Nov 14, 2017 5:30:00 AM

How important are a school’s mission and vision statements? This question can garner a fair amount of debate. Some will adamantly support the practice, stating that when everyone is on the same page and have shared expectations, they work toward a common goal. But, there are also the people who have been in education for a long time and have witnessed many hours go into the creation of a mission or vision statement, only to then see the words collect dust and get ignored.

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Build Your School’s Brand

Posted by Liz Schulte on Oct 3, 2017 5:30:00 AM

What are the first three qualities that come to students’ minds when they are asked about your school? How about the faculty? The community? The alumni? Are all the qualities similar? The answers to these questions make up your school’s brand, which is a vital part of attracting and retaining students.

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Career Matters

Posted by Lori Reese on Apr 25, 2017 5:30:00 AM

Winning the heart of today’s student means showing you care about the two things: money and career.

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