Let’s say you’ve formed a committee to discuss your school’s transition from a brick-and-mortar college store to an online course material distributor. You’ve looked at the numbers. You’ve done your due diligence. It’s obvious to you the new bookstore will serve students better and further academic success — things that should matter to faculty. Yet, the academics on your committee are recalcitrant. They’re constantly throwing out verbal grenades that undermine efficient decision-making. What’s going on?