The Direct Network


What's the Best Way to Measure Online Success?

Posted by Lori Reese on Dec 12, 2017 5:30:00 AM

Bounce rate, page views, conversions, sessions, SEO: What does it all mean? Website analytics can be intimidating. Yet, administrators must have a grasp on essential online metrics if they hope to make smart decisions about what to invest in marketing.

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Spotlight Bill Love: The No. 1 Challenge for K–12 Schools

Posted by Lori Reese on Nov 28, 2017 5:30:00 AM

As a regional sales manager working with K–12 schools on the East Coast, Bill Love has a unique perspective on the changes and disruptors in the education industry. He helps all kinds of institutions — from the most established to the up-and-comers — find course materials solutions that serve their families, support student success and lower costs. We sat down to discuss the challenges private schools are facing right now and how the official school bookstore affects student outcomes and an institution’s financial viability.

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Print Versus Digital: What Does the Latest Research Tell Us?

Posted by Lori Reese on Nov 20, 2017 5:30:00 AM

Although current surveys show that faculty have no preference about whether students buy digital or print books, that could change in light of new research from a pair of reading experts at the University of Maryland.

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How Do You Maximize Social Media in the Classroom?

Posted by Lori Reese on Nov 9, 2017 5:30:00 AM

Let’s say, as academic dean, department chair or head of school, you’re persuaded that introducing social media in the classroom has undeniable advantages. You know your students’ lives are brimming with online interaction. You want to bring that enthusiasm to school. You want to ensure skills and ethics students develop under your roof also apply to the virtual world.

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What Do Statistics Reveal About Educators and Social Media?

Posted by Lori Reese on Nov 3, 2017 5:30:00 AM

There are reasons why less than half of educators surveyed use social media as a classroom tool. Cyber-bullies, worried parents and the wish to further students’ non-electronic interpersonal skills may top the list.

Statistics show some teachers also fear students’ superior aptitude with the technology. Others simply feel incompetent with ed tech.

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OER Email Course; Digital Learning to Your Inbox

Posted by Jason Smallheer on Sep 19, 2017 5:30:00 AM

Understanding course material options available to your faculty and students is the first step in keeping student costs down, ensuring materials are in their hands when they need them which results in higher student success rates. In an effort to educate and offer clarity about digital offerings, MBS Direct has released another complimentary email course focusing on Open Educational Resources (OER).

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Waiting for Superbots: Why the Next Great Teachers Might Use AI

Posted by Lori Reese on Sep 11, 2017 5:30:00 AM

Teacher, student, text: Of these three fundamental education components, which is the least necessary to the learning process? The teacher.

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MBS Direct: Your Partner in Rush

Posted by Jason Smallheer on Aug 15, 2017 5:30:00 AM

Rush season is upon you. Students have a week, or two, before classes start. You want to ensure they have the course materials they need to point them towards success in the classroom, but you don’t need to do it alone.

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Detroit Catholic Central High School Simplifies eContent Delivery and Use for Students

Posted by Dean Asher on Jul 10, 2017 5:30:00 AM

Since 1928, Detroit Catholic Central (DCC) High School has given 9th–12 th grade boys in the Michigan area a quality college preparatory education guided by their motto: Teach me goodness, discipline and knowledge. In the present day, the school's 1,100 students get a more modern twist on their education — a 1:1 program. As an iPad® school, educational apps and digital course materials are an important part of the school's curriculum.

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Can Microsoft Overtake Google’s Classroom Dominance?

Posted by Liz Schulte on May 24, 2017 5:30:00 AM

Earlier this month, at the company’s EDU event, Microsoft revealed they are returning to the world of education in a big way. Introducing new equipment, apps and pedagogical innovation that could give Google a run for the top spot, competing on all levels — including cost.

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