The Direct Network


Spotlight Sawyer Boehm: How to Simplify Implementation

Posted by Liz Schulte on Dec 11, 2017 5:30:00 AM

When a school starts a partnership with MBS Direct, we want to make sure the transition is as smooth as possible, that is Implementation Manager Sawyer Boehm’s specialty. During his tenure, Sawyer has helped over 200 schools make the transition to MBS Direct. When asked what he likes best about his position, he said he liked the people and helping schools find solutions that make it easier for students to get their course materials.  

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The Return on Rental

Posted by Liz Schulte on Dec 8, 2017 5:30:00 AM

A growing number of students are choosing not to purchase their course materials because of the cost associated with them. The practice causes the problems one would expect: more student stress as their grades take a hit, teacher frustration at students not being prepared and a lot of finger-pointing from everyone. The students blame the school. The faculty, in turn, are unaware of how their role can impact the cost to the student. Few people understand the whole process beginning to end — but everyone has an opinion. Students and families want more cost-savings options. After new, used and digital course materials, what’s left? Rental.

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Spotlight Abraham Dyer: Ways to Differentiate Your School

Posted by Liz Schulte on Dec 7, 2017 5:30:00 AM

Schools face an increasingly competitive market. With enrollment and revenue declining, attracting and retaining more students is imperative. But, how do you find the right ways to brand and market the educational experience your school provides students. How do you make sure you are communicating in terms that resonate rather than fall flat? To find these answers we sat down with MBS Marketing Coordinator Abraham Dyer to discuss how schools can identify and use their differentiators to set themselves apart.

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Can Virtual Reality Become the Perfect Learning Aid?

Posted by Liz Schulte on Dec 6, 2017 5:30:00 AM

Something is always changing or improving in technology. If you turn your back on the industry too long, a new piece of tech will have been developed, implemented and on the way out before you even knew you missed it. Right now, some of the most exciting developments are coming out of virtual reality and artificial intelligence, but what implications will they have on the world of education?

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Demonstrate Digital Fluency With Your Website

Posted by Liz Schulte on Dec 1, 2017 5:30:00 AM

It hardly seems possible to get through an hour without using technology, let alone a day. We track our health with wearable wristbands, our smartphones are basically pocket-sized laptops capable of doing and finding what we need within seconds, and the majority of our communication channels have turned digital. Students can no longer remember the world before the technology revolution. Digital fluency isn’t optional for schools; it’s a must.

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Is AI the Future of Education?

Posted by Liz Schulte on Nov 27, 2017 5:30:00 AM

When the term artificial intelligence is used, it is easy to for the mind to wander to Isaac Asimov’s foreboding stories that contemplate when humans will become obsolete. However, AI is a part of most Americans everyday life. Whether we are trying to push our way through a company’s automated answering to get to a “real person,” using an ATM over a teller at the bank, checking anything on our smartphones or asking Alexa® what the weather will be like today, we encounter some form of technology designed to make our lives easier.  One arena that has been slower to bring AI into the fold is education, but with giants like IBM, Google, Apple and Facebook taking an interest in ed tech, resistance is futile. It is no longer a matter of if AI will permeate education, it is more a question of when and how it will change the way people learn.

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Are Your Goals Limiting Your Growth?

Posted by Liz Schulte on Nov 22, 2017 5:30:00 AM

It’s the time of year where goals start creeping into consciousness. We are evaluating the goals we fell short on this past year and establishing new benchmarks for next year. It is also around this time that the onslaught of articles come out about whether or not goal setting is even worthwhile. On one hand, goals can inspire employees to reach higher, but on the other, they can also become a hinderance and waste precious time.

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Easy and Timely Social Media Polls Produce Helpful Results

Posted by Liz Schulte on Nov 17, 2017 9:00:00 AM

Social media can serve many functions. It is a great tool to network with peers, it can strengthen your school brand, and it makes conversing with students, alumni and the community easier. But, merely having a presence on social media isn’t enough to garner results. Finding new and creative ways to engage with your audience is an essential part of establishing a robust online presence.

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3 Easy Steps to Ensuring More Families and Students Get Cash Back for Textbooks

Posted by Lori Reese on Nov 16, 2017 5:30:00 AM

If you want families and students to save on textbooks, you need a buyback marketing strategy. Many schools advertise in a monthly newsletter. That’s a good start, but these days, it’s not enough to reach distracted parents and kids.

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How to Make Your Mission Statement Matter

Posted by Liz Schulte on Nov 14, 2017 5:30:00 AM

How important are a school’s mission and vision statements? This question can garner a fair amount of debate. Some will adamantly support the practice, stating that when everyone is on the same page and have shared expectations, they work toward a common goal. But, there are also the people who have been in education for a long time and have witnessed many hours go into the creation of a mission or vision statement, only to then see the words collect dust and get ignored.

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