The Direct Network

Using Instagram and Twitter to Reach Students

Posted by Joe Clarkin on Feb 25, 2015 10:00:00 PM

Marketing to students has arguably changed more in the last decade than it had in the previous century. For a long time, there were only a few options; schools had to either promote themselves in-person or create printed ads or flyers to post around town or in newspapers. Things started to change a little bit once email caught on, but it wasn't until social media sites like Facebook took off that the revolution really began. And although Facebook remains the most popular platform, it's lead is not what it once was.

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