The Direct Network

Should Your School Invest in Better Wellness Programs?

Posted by Lori Reese on Mar 7, 2018 5:30:00 AM

The short answer: Yes. Research shows stellar fitness facilities and school wellness programs attract students and entice them to stay. Kids entering college now are more health conscious than ever. Generation Z — those born between 1995 and 2010 — has been targeted with public health campaigns detailing the horrors of obesity from a young age. They won’t want to attend a college that will derail efforts at good health begun in high school or earlier.

Read More

What Kind of Writing Center Will Power Retention?

Posted by Lori Reese on Feb 26, 2018 5:30:00 AM

As campus demographics evolve, it’s critical to ensure your student services are meeting the needs of a diverse population. An evaluation of your schools’ services could start with your campus writing center. Recent research shows the majority of campus writing centers use an approach that works great for privileged students — the middle class and wealthy — but tends to leave the less privileged in a lurch. Writing centers are failing where they’re most needed.

Read More

What Kind of Marketing Will Give Your School an Edge?

Posted by Lori Reese on Feb 15, 2018 5:30:00 AM

AAs college and university enrollment drops nationwide, more schools are ramping up their marketing and recruitment efforts. Administrators are finding innovative ways to reach out to Gen Z, young people aged 17 to 25, as well as adult, “nontraditional” students interested in boosting their careers. What can your school do to compete?

Read More

Why Are Faculty Often at War With Administrators?

Posted by Lori Reese on Feb 13, 2018 5:30:00 AM

Let’s say you’ve formed a committee to discuss your school’s transition from a brick-and-mortar college store to an online course material distributor. You’ve looked at the numbers. You’ve done your due diligence. It’s obvious to you the new bookstore will serve students better and further academic success — things that should matter to faculty. Yet, the academics on your committee are recalcitrant. They’re constantly throwing out verbal grenades that undermine efficient decision-making. What’s going on?

Read More

Demonstrate Digital Fluency With Your Website

Posted by Liz Schulte on Feb 6, 2018 5:30:00 AM

It hardly seems possible to get through an hour without using technology, let alone a day. We track our health with wearable wristbands, our smartphones are basically pocket-sized laptops capable of doing and finding what we need within seconds, and the majority of our communication channels have turned digital. Students can no longer remember the world before the technology revolution. Digital fluency isn’t optional for schools; it’s a must.

Read More

Print Versus Digital: What Does the Latest Research Tell Us?

Posted by Lori Reese on Jan 29, 2018 5:30:00 AM

Although current surveys show that faculty have no preference about whether students buy digital or print books, that could change in light of new research from a pair of reading experts at the University of Maryland.

Read More

Cutting Costs Through Consolidation

Posted by Liz Schulte on Jan 19, 2018 5:30:00 AM

As enrollment numbers continue to decline, many schools must make difficult decisions. Some look for alternative revenue streams to help fill the financial gap while others must take bigger steps. Consolidation of schools or programs is something more schools consider as financial futures are strained.

Read More

Who Needs It? Explain Why the Book You Selected Matters

Posted by Lori Reese on Jan 8, 2018 5:30:00 AM

Introducing “Textbook Wisdom,” a Direct Network series that speaks directly to faculty about the course materials industry and its impact in the classroom. Share it with faculty — and on social media. Bridge the communication gap between administrators and educators.

Read More

Managing Unmanageable Employees

Posted by Lori Reese on Dec 21, 2017 5:30:00 AM

A toxic employee makes the daily stresses of the education world unbearable. Already, tensions abound with faculty politics, student and family financial concerns — not to mention issues regarding enrollment and retention. These workers create chaos, lower morale and inspire your best employees to quit.

Read More

Helping Your Most At-Risk Students

Posted by Lori Reese on Dec 20, 2017 5:30:00 AM

They’re not asking for handouts. Most have one or two jobs, many have children and many spent their youth in foster care. All are in school, working to improve their lives. Many have insecure housing and food situations — or they are hungry and homeless altogether. Few receive government assistance. They are students who need help.

Read More

Subscribe to Our Newsletter

Most popular posts