The Direct Network


Print Versus Digital: What Does the Latest Research Tell Us?

Posted by Lori Reese on Nov 20, 2017 5:30:00 AM

Although current surveys show that faculty have no preference about whether students buy digital or print books, that could change in light of new research from a pair of reading experts at the University of Maryland.

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Easy and Timely Social Media Polls Produce Helpful Results

Posted by Liz Schulte on Nov 17, 2017 9:00:00 AM

Social media can serve many functions. It is a great tool to network with peers, it can strengthen your school brand, and it makes conversing with students, alumni and the community easier. But, merely having a presence on social media isn’t enough to garner results. Finding new and creative ways to engage with your audience is an essential part of establishing a robust online presence.

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How to Make Your Mission Statement Matter

Posted by Liz Schulte on Nov 14, 2017 5:30:00 AM

How important are a school’s mission and vision statements? This question can garner a fair amount of debate. Some will adamantly support the practice, stating that when everyone is on the same page and have shared expectations, they work toward a common goal. But, there are also the people who have been in education for a long time and have witnessed many hours go into the creation of a mission or vision statement, only to then see the words collect dust and get ignored.

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How Faculty Perceive Their Role in Course Materials Choices

Posted by Lori Reese on Nov 8, 2017 5:30:00 AM

As pressure mounts to reduce student costs, it’s critical for administrators to understand how faculty regard course materials. Instructors are the top decision-makers when it comes to instructional design. Without faculty buy-in, administrative initiatives are likely to fail.

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How to Build an Effective Survey in 5 Easy Steps

Posted by Liz Schulte on Nov 2, 2017 5:30:00 AM

Student retention is a problem across campuses. Understanding how students feel about your school is an essential part of identifying the areas that with improvement can help you provide students with a better experience and increase satisfaction. Surveys give your school insight to what students think, their priorities and how you can better help them achieve success. But, how do you create a survey that is measurable, moves you closer to your goals and produces usable information?

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Four Ways MBS Direct Makes Marketing Your Buyback Easier

Posted by Liz Schulte on Oct 30, 2017 5:30:00 AM

Buyback is a great way for students and families to save money on the cost of their course materials, which increases their satisfaction with their educational experience. However, a lot is happening at the end of the semester, making it far too easy for buyback to come and go without students being aware it happened. With the hectic end-of-year pace, MBS Direct wants to make it as simple as possible for you and your students to have a great buyback.

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Is Your Administration Cutting Costs or Creating Them?

Posted by Lori Reese on Oct 27, 2017 5:30:00 AM

“People in those staff jobs have it made,” my friend said, rolling her eyes. “They get paid really well and do nothing.

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Blink, Laugh, Share, Forget

Posted by Lori Reese on Oct 25, 2017 5:30:00 AM

Those four words capture Generation Z in a nutshell, according to marketing consultancy The Future Company. The age group born between 1995 and 2015 will comprise more than a third of the US population by 2020.

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The Business Academic Disconnect

Posted by Lori Reese on Oct 20, 2017 5:30:00 AM

As today’s students look for greater financial return on education, administrators must wake up to a harsh reality: Business leaders think schools offer dismal preparation for jobs. Even the most stellar graduates may struggle in the workplace if curricula fail to reflect corporate expectations.

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5 Ways to Make Meetings Work

Posted by Lori Reese on Oct 19, 2017 5:30:00 AM

Meetings, meetings, meetings: ‘Tis the season in the land of academia for get-togethers, end-of-term finalizations, and endless confabs about all that stuff you must resolve before faculty are buried in prep for finals.

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