The Direct Network


4 Ways to Market Your Brand to Students

Posted by Liz Schulte on Mar 27, 2018 5:30:00 AM

The sounds, sights and sensations hurled at students grow as more people fight to win their demographic. A variety of businesses vie for their attention, each promising bigger and better things if they are chosen. With so much noise all around, how does your school stand out from the crowd?

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What You Need to Know to Reach Generation Z Students

Posted by Liz Schulte on Mar 26, 2018 5:30:00 AM

Generation Z students have set themselves apart from millennials and Gen X in more ways than just their comfort-level with technology. The young, pragmatic generation’s attitude about education and debt is changing the educational landscape. Here’s what you need to know.

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7 Ways You Need to Spotlight Students' Bottom Line

Posted by Lori Reese on Oct 11, 2017 5:30:00 AM

Winning the heart of today’s student means showing you care about the two things: money and career.

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Your School Needs Data on Students’ ROI

Posted by Lori Reese on Sep 22, 2017 5:30:00 AM

Students have one big concern when it comes to college: Whether education will lead to a good job. The focus on career has grown in recent years as Generation Z has matured and entered school. An increasing number of nontraditional students have also begun seeking to better their employment prospects with a degree.

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Blink, Laugh, Share, Forget

Posted by Lori Reese on Aug 1, 2017 5:30:00 AM

Those four words capture Generation Z in a nutshell, according to marketing consultancy The Future Company. The age group born between 1995 and 2015 will comprise more than a third of the US population by 2020.

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