The Direct Network


Is Standardized College Admissions Testing on the Way Out?

Posted by Liz Schulte on Jun 26, 2018 5:30:00 AM

ACT, SAT, GPA, class rank, essays or various other entrance exams, what is the best way to determine a student’s probability of success? There is a fair amount of debate on this subject as more colleges are choosing to forgo the traditional ACT or SAT scores in favor of a closer examination the student’s overall high school performance. Proponents of test-optional college admissions argue that reliance on standardizing testing weakens diversity and first-generation student applicants. Whereas opponents believe that the ACT and SAT do not impact diversity — it is simply an unbiased predictor of college outcome.

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Good Fortune: Raising Your School’s Profile in China Could Elevate the Bottom Line

Posted by Lori Reese on May 9, 2018 5:30:00 AM

As enrollment numbers decline, schools are looking abroad for ways to build the bottom line. Among the international students that flock to the U.S. no country represents more strongly than China. Chinese students in America numbered 304,000 as of 2014-2015, according to Institute of International Education (IIE) annual report. That total had increased five times in a decade and is expected to continue growing.

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What Kind of Marketing Will Give Your School an Edge?

Posted by Lori Reese on Apr 24, 2018 10:30:00 AM

AAs college and university enrollment drops nationwide, more schools are ramping up their marketing and recruitment efforts. Administrators are finding innovative ways to reach out to Gen Z, young people aged 17 to 25, as well as adult, “nontraditional” students interested in boosting their careers. What can your school do to compete?

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Should Your School Invest in Better Wellness Programs?

Posted by Lori Reese on Mar 7, 2018 5:30:00 AM

The short answer: Yes. Research shows stellar fitness facilities and school wellness programs attract students and entice them to stay. Kids entering college now are more health conscious than ever. Generation Z — those born between 1995 and 2010 — has been targeted with public health campaigns detailing the horrors of obesity from a young age. They won’t want to attend a college that will derail efforts at good health begun in high school or earlier.

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What Prospective Students Really Think of Your School

Posted by Lori Reese on Dec 5, 2017 5:30:00 AM

Vacant buildings, unhappy administrators and limited high-tech offerings: These are just a few of the things that can prompt a visiting prospective student to reject your school. Yet young people often hold back on negative comments when asked what they think of a campus, turning the task of recruitment into a game of mind-reading.

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Colleges in Crisis

Posted by Liz Schulte on Aug 16, 2017 5:30:00 AM

Colleges face changes in the educational landscape daily. However, the current storm of revenue losses, student stressors and negative public perception has thrust many into uncharted territories. What are the issues facing today’s administration and what can be done to help? 

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6 Alternative Revenue Streams for Colleges

Posted by Liz Schulte on Jun 9, 2017 5:30:00 AM

Despite the market being up, student numbers are down with little relief in sight. Finding additional income that can provide stability without raising tuition is necessary.

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Demographic Changes in Enrollment

Posted by Liz Schulte on May 16, 2017 5:30:00 AM

The predicted higher education enrollment numbers for the next 10-15 years look bleak. A recent report on the Future of Enrollment by the Chronicle of Education provided an in-depth analysis of the changes in enrollment. As many influencing factors converge, it isn’t enough to weather the storm and hope for the best. Schools have to critically assess their long-held practices in recruitment and look at admissions with a new understanding of the changing demographics.

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Enrollment Influences

Posted by Liz Schulte on Apr 4, 2017 5:30:00 AM

Graduation rates among high school students have gone up, but college enrollment has fallen. There are three contributing factors for the decline in enrollment: the economic upswing, the cost of education and the decrease in the pool of potential students. Understanding the influences on enrollment will enable your school to effectively prepare.

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How Video Chat Has Transformed the Admissions Process

Posted by Dean Asher on Feb 17, 2016 4:30:00 AM

Finding the right students to attend your institution will always be a challenge, but in some ways, it's never been easier. Technology can immediately put us in touch with prospective students who we may never have been able to reach and recruit even a few years ago.

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