The Direct Network

Expert Advice to Increase the Reach of Your Email This Year

Posted by Liz Schulte on Mar 21, 2018 5:30:00 AM

Whether you are speaking to faculty, students or alumni, email can increase engagement and drive your desired outcome. However, you need an effective strategy to ensure your emails are opened. The time of day, the day of the week, length of your subject line, whether the message is rich or plain text, all contribute to the likelihood of your message being opened. Today, we’re going to go over the best practices you can easily implement to boost your email engagement.

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Three Types of Student Support That Increase Retention

Posted by Liz Schulte on Feb 21, 2018 5:30:00 AM

Students’ experiences shape their view of your school. Whether the student has a negative experience with a faculty member, has to navigate a website that isn’t intuitive or is inconvenienced with a less than satisfactory trip to the campus store, these circumstances have the ability to influence their overall opinion about the school. A series of good encounters can demonstrate that your institution cares about his or her success, rather than sending him or her to that hard to reach, at-risk category.

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Building a Communication Strategy

Posted by Liz Schulte on Feb 12, 2018 5:30:00 AM

We communicate all day, every day, in various ways: through speaking, email, text message, social media or simple gestures. However, all communication is not the same. Emails can often be read with an unintended tone. A sentence that seem clear to the writer might confuse the reader. These miscommunications can negatively impact your school’s intended message. That’s why developing a strong communication strategy is important.

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5 Ways to Communicate Clearly With Your Campus Community

Posted by Dean Asher on Aug 12, 2015 5:00:00 AM

Your campus community is made up of a wide range of groups — students, families, faculty, admin, stakeholders and more. If all those groups are getting the same types of communication, it's time to rethink your strategy.

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