The Direct Network

3 Ways to Improve Your School’s Branding

Posted by Liz Schulte on Mar 12, 2018 5:30:00 AM

School branding goes far beyond logos, school colors and brochures. Your school’s voice, mission, website, social media, student interactions, athletics, academic standing, faculty and staff, etc., are all part of your brand because each one contributes to the students’ overall perception of your school. However, just because you have an established brand doesn’t mean that the perception of your brand can’t change.

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Demonstrate Digital Fluency With Your Website

Posted by Liz Schulte on Feb 6, 2018 5:30:00 AM

It hardly seems possible to get through an hour without using technology, let alone a day. We track our health with wearable wristbands, our smartphones are basically pocket-sized laptops capable of doing and finding what we need within seconds, and the majority of our communication channels have turned digital. Students can no longer remember the world before the technology revolution. Digital fluency isn’t optional for schools; it’s a must.

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4 Ways to Market Your Brand to Students

Posted by Liz Schulte on Sep 1, 2017 5:30:00 AM

The sounds, sights and sensations hurled at students grow as more people fight to win their demographic. A variety of businesses vie for their attention, each promising bigger and better things if they are chosen. With so much noise all around, how does your school stand out from the crowd?

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