The Direct Network


Spotlight Abraham Dyer: Ways to Differentiate Your School

Posted by Liz Schulte on Dec 7, 2017 5:30:00 AM

Schools face an increasingly competitive market. With enrollment and revenue declining, attracting and retaining more students is imperative. But, how do you find the right ways to brand and market the educational experience your school provides students. How do you make sure you are communicating in terms that resonate rather than fall flat? To find these answers we sat down with MBS Marketing Coordinator Abraham Dyer to discuss how schools can identify and use their differentiators to set themselves apart.

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Easy and Timely Social Media Polls Produce Helpful Results

Posted by Liz Schulte on Nov 17, 2017 9:00:00 AM

Social media can serve many functions. It is a great tool to network with peers, it can strengthen your school brand, and it makes conversing with students, alumni and the community easier. But, merely having a presence on social media isn’t enough to garner results. Finding new and creative ways to engage with your audience is an essential part of establishing a robust online presence.

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Build Your School’s Brand

Posted by Liz Schulte on Jul 12, 2017 5:30:00 AM

What are the first three qualities that come to students’ minds when they are asked about your school? How about the faculty? The community? The alumni? Are all the qualities similar? The answers to these questions make up your school’s brand, which is a vital part of attracting and retaining students.

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