The Direct Network

Top Four Strategies for Lowering Students' Course Material Costs

Posted by Joe Clarkin on Jul 9, 2015 10:11:00 AM

With the exception of having the right books, there is perhaps nothing students or their families value more than having affordable books. As you know, your choices play a huge role in supplying the cost-savings demand. And if you choose to ignore those requests, there is a very good chance they will branch out and seek an alternative place to purchase their textbooks. So how can you help provide the cost-savings students want while retaining (if not increasing) your customer base? Check out our suggestions below:

Top four strategies for lowering students' course material costs

1. Get your adoptions submitted on time

As we've detailed before, adoptions play a very important role in saving students money. And we also realize that it can be a tricky process. But that said, if you can successfully get all faculty and staff on board for timely adoptions, you will have a better chance of getting the exact books you want, which if you're focusing on cost-savings, will consist of mostly used and rental textbooks.

2. Offer a wide variety of purchasing options

Just offering one or two options, especially if it's just new books, isn't going to provide the savings that students want. The three most common cost-savings options are used, rental and digital textbooks, so if you're not already offering at least one, you'll want to start doing so, though offering all three will maximize your reach.

3. If possible, adopt older textbook editions

New editions of textbooks, as you might expect, cost (often significantly) more than older editions. The decision of which edition of the textbook to adopt usually comes from the faculty member who plans to use it in their classroom, so making it clear to teachers that older editions can save their students money should be explained to them beforehand so they can factor it into their decision.

4. Join our Student Savings Initiative

Covered in-depth here, MBS Direct's Student Savings Initiative (SSI) is, as the name suggests, the ultimate way to save your students money on their course materials. If you join SSI, we will work together with your school to figure out constructive ways to lower course material costs for your students.

About Joe Clarkin

Joe Clarkin is a former copywriter at MBS. When he’s not working or studying, you’re most likely to find him reading a book or watching a game.

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