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The Top 3 Misconceptions About Online Bookstores You Probably Believe

Posted by Dean Asher on May 21, 2015 5:00:00 AM
Topics: Higher Ed, K-12, online bookstore
When thinking about a transition to an online bookstore, many schools are hesitant to pull the trigger. As with any major decision, it’s understandable to take your time and learn your options. But sometimes, common misconceptions about online stores can put a hamper on the decision-making process.

Top Misconceptions about Online Bookstores

 We’re here to help. There are a number of false impressions or misunderstandings that can make an online bookstore seem daunting, inefficient or an outright bad fit for your store. So here’s the top misconceptions you might believe, and the truth behind them.

 1. An online store will be hard to implement

With a complete change in format or business model, you’re looking at endless nights of headaches and frustration to get a store in place, right?

While there’s certainly a lot of work that goes into an online bookstore implementation, the right provider will give you a dedicated, experienced implementation team prepared to handle any situation. That way each implementation is custom tailored to your program’s needs and goals, so everything will go as smooth as possible and you’ll be happy with the end result.


2. You’ll lose control over your store

We can see the logic: having a third party help maintain and manage an online bookstore for you leaves you with less control than when you ran things completely on your own.

With your online bookstore, your school will stay in charge of the entire retail process. The decisions on what titles and course material formats you offer, participation in measures designed to cut costs for students and even types of buyback events offered all come from you — we’re happy to oblige.


3. Students or families won’t be able to figure it out

Without a strong customer base, no store can thrive. It’s understandable some people worry changing to an online model will confuse students and their families.

With the right provider, an online bookstore will be as simple, easy and intuitive as possible. Ordering should be a cinch — students are given a list of courses to choose what they need and are guided step by step through selecting their course materials — and they can choose from any number of payment options including student financial aid, if applicable at your program. They can even use the same login information to sell their books back at the end of term: it’s a complete bookstore experience, online!

About Dean Asher

Dean Asher is a former copywriter with MBS. Though he no longer writes for us, he is still proud of having helped this blog continue to evolve as an industry-leading resource of news and original content.

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