The Direct Network

Surprising Statistics about Educators' Social Media Use

Posted by Kate Seat on Aug 2, 2016 7:30:00 AM
Topics: social media, K-12

There are many reasons why social media can be such a powerful tool for communicating with students and parents: it requires very little effort, it's as close to instantaneous as possible, and with the frequency that most people check their Facebook pages, you can be almost certain that your message will be seen. Despite these factors, many teachers aren't utilizing social media to the fullest — at least, not as a professional resource.   Laura DeVaney reveals which social networks are the most popular among educators — and how they are using them — in this excerpt from eSchool News:

Educators and social media use

Social media is not widely used to communicate with students or parents

  • One in five teachers use social media on a monthly or more frequent basis to communicate with students or parents, with Google + the most widely used platform.
  • Some teachers do use Twitter and Facebook to communicate; 13 percent and 12 percent respectively

For personal use, Facebook is the clear winner amongst teachers

  • Seventy-one percent of teachers use Facebook daily for personal use, followed by Google + (33 percent), Pinterest (32 percent), Instagram (27 percent) and Twitter (18 percent)
  • The differences narrow with weekly use, with 82 percent logging onto Facebook weekly, followed by Pinterest (69 percent), Google + (49 percent), Instagram (40 percent) and Twitter (32 percent)

Pinterest has the largest correlation between professional and personal use; Facebook the smallest

  • While 69 percent of teachers use Pinterest weekly for personal use, 67 percent use weekly for professional purposes 
  • Facebook, on the other hand, is used for professional purposes by just 44 percent of teachers weekly vs. 82 percent for personal use — Laura DeVaney via eSchool News
    Continue reading the original article



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About Kate Seat

Kate Seat is a former copywriter at MBS. When away from work, she’s either creating one-of-a-kind art dolls, reading or watching way too much tv with her husband, daughter and an irritable chinchilla named Klaus.

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