The Direct Network


Spring’s Closer than You Think: Start Your Marketing Plan!

Posted by Dean Asher on Nov 19, 2014 10:00:00 PM
Topics: Higher Ed, K-12, online bookstore, Marketing to Students, mbs direct

Okay, so we’re telling you to prepare for spring Online Bookstore sales at the same time that we’re telling you to promote buyback for the Fall term. It might seem like we’re getting ahead of ourselves, but if it’s so easy to prepare for the spring term with our marketing site, why not get a head start?

All MBS Direct partner schools have access to dozens of exclusive promotional resources, from print to digital to social. Need to promote ordering course materials for the upcoming spring term with an email blast? Pick your favorite template and start from there. Looking for ways to showcase Online Bookstore services to your faculty with a printed brochure? We’ve got them ready to go. Need some Facebook posts to drum up buyback participation? Just pick the ones you like. It’s easy!

Once you’ve determined which materials you want to use, contact your account manager to discuss how best to implement them. You’ll talk about what has been most effective for your school in the past, create an updated mailing list and make sure everything is ready to go.

Don’t put off developing a promotion plan for your spring Online Bookstore sales when so much of the work is already done. Just log into http://www.mbsdirect.net/marketing/index.php and pick out the materials your school needs. It’s quick, easy and just one of the many things MBS Direct does ensure your bookstore is successful!

About Dean Asher

Dean Asher is a former copywriter with MBS. Though he no longer writes for us, he is still proud of having helped this blog continue to evolve as an industry-leading resource of news and original content.

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