The Direct Network


Spring Into Your Fall Adoptions, and Save Students Money

Posted by Dean Asher on Mar 19, 2015 12:00:00 AM
Topics: Higher Ed, K-12, fall adoptions, Marketing to Students

Don’t fall behind on adoptions.

Fall adoption lists are due April 1 for K-12 schools, and eight weeks before your Online Bookstore opens for any higher education program. Finalize your lists today!

calendar_HEThe adoption process is one of your main ways to help control cost for students — both in terms of what they pay at the beginning of the semester and what they receive during buyback.

If you get your adoptions in early enough, MBS Direct knows how many books you'll need. You'll have a much higher chance of getting used books for your next term, especially since we'll know to buy more copies you're using during your school's buyback. (For that reason, more students will get a better quote when they're selling back their books, too.)

calendar_K12

Late adoptions, on the other hand, don't give us enough time to ensure our inventory is adequately prepared for your next term. We may buy fewer books during buyback, giving students fewer opportunities to make the most money and lower their overall cost of ownership for their titles. You could also be left with fewer used titles or other format options in your online bookstore. Not only will most students be left paying full price for a new title, but if your adoption lists are turned in late enough, there may not be enough titles for all students in the first place.

Don't leave students with higher price tags. Encourage your faculty or department heads to submit their lists early — their students will thank them!

Marketing and Buyback plans are due soon, too.

Be sure to submit your plans to your Account Manager. Just like with adoption lists, submitting your marketing and buyback plans early can ensure you’ll have more used copies available, plus if you submit them in time to properly execute, they can have a big impact on buyback success.

About Dean Asher

Dean Asher is a former copywriter with MBS. Though he no longer writes for us, he is still proud of having helped this blog continue to evolve as an industry-leading resource of news and original content.

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