When issues with their previous solution made Randolph College choose a new online course material fulfillment provider in 2012, it opted to partner with MBS Direct. What they got was more than just lower costs on course materials and an intuitive Online Bookstore — it got better service for its school and students in every step of the process.
Seeking Better Student Service
After a stint with a leased store, Randolph College tried its first foray into the online bookstore model with a different partner. Though Student Accounts Supervisor and Campus Store Manager Wendy Deitrick came on after the switch to MBS Direct, she offered insight to the organizational issues that prompted the change.
“One of my roles is student advocate, and from the student perspective, customer service was not good, communication was not good and the length of time between ordering to receiving the book on campus wasn’t reliable,” Deitrick said. "We moved to MBS Direct to try and improve customer service and our relationships with all involved parties.“
Pricing Down, Orders Up
Pricing is a continual point of interest for Randolph College’s faculty, who are motivated to help students save as much as possible on their course materials. It was enough of a concern that administrators and faculty alike sought ways to keep cutting prices even after their switch to MBS Direct. That’s why school administrators worked with their MBS Direct account manager to enable Marketplace pricing in their Online Bookstore.
Now students can tap into discounts of up to 95 percent off the new list price from select vendors vetted to sell through MBS Direct, while resting assured that they are getting the right titles and editions for their courses.
Deitrick said by giving the discounts associated with independent third-party sellers without sacrificing any of the bookstore benefits, Randolph College has seen an increase in total students ordering from the Online Bookstore.
The college also worked with MBS Direct to offer promotional pricing on shipping, giving students an even larger discount when shopping for their course materials.