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Pew Releases 2016 Book Reading Report

Posted by Dean Asher on Sep 7, 2016 9:42:50 AM
Topics: digital content, Higher Ed

One of the leading American public opinion and social issue "fact tanks," the Pew Research Center's polls and surveys reveal what average Americans do or think about topics from politics and policy to social trends and media consumption. This year's annual Pew Book Reading report reveals that roughly 73% of all Americans have read at least one book in the past year, but what it suggests about format choices is more interesting to us as educators. Check out the summary from Inside Higher Ed's Joshua Kim after the jump.

Pew Releases 2016 Book Reading Report

How many of you have read an audiobook in the past year?  Fully one-in-five (20%) of college educated respondents reporting having read at least one audiobook.  (The corresponding percentage is 14% for the entire sample).

I would bet that more than one-in-five you listened to at least one audiobook in the past year.  Am I right?

For eBook readers — 28% of all respondents read at least one eBook last year — the way e-books are read is changing.  Fully 15% of respondents read at least one e-book on a tablet, and 13% on a cellphone. The percentage of American’s who read a book on a cellphone jumped from 5% in 2011 to 13% in 2016. Only 8% of respondents read an eBook on a dedicated eBook reader, up from only 7% in 2011.

Joshua Kim, Inside Higher Ed
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About Dean Asher

Dean Asher is a former copywriter with MBS. Though he no longer writes for us, he is still proud of having helped this blog continue to evolve as an industry-leading resource of news and original content.

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