The Direct Network


Spotlight Bill Love: The No. 1 Challenge for K–12 Schools

Posted by Lori Reese on Nov 28, 2017 5:30:00 AM

As a regional sales manager working with K–12 schools on the East Coast, Bill Love has a unique perspective on the changes and disruptors in the education industry. He helps all kinds of institutions — from the most established to the up-and-comers — find course materials solutions that serve their families, support student success and lower costs. We sat down to discuss the challenges private schools are facing right now and how the official school bookstore affects student outcomes and an institution’s financial viability.

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Is AI the Future of Education?

Posted by Liz Schulte on Nov 27, 2017 5:30:00 AM

When the term artificial intelligence is used, it is easy to for the mind to wander to Isaac Asimov’s foreboding stories that contemplate when humans will become obsolete. However, AI is a part of most Americans everyday life. Whether we are trying to push our way through a company’s automated answering to get to a “real person,” using an ATM over a teller at the bank, checking anything on our smartphones or asking Alexa® what the weather will be like today, we encounter some form of technology designed to make our lives easier.  One arena that has been slower to bring AI into the fold is education, but with giants like IBM, Google, Apple and Facebook taking an interest in ed tech, resistance is futile. It is no longer a matter of if AI will permeate education, it is more a question of when and how it will change the way people learn.

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Happy Thanksgiving!

Posted by Liz Schulte on Nov 23, 2017 5:30:00 AM
Happy Thanksgiving
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Are Your Goals Limiting Your Growth?

Posted by Liz Schulte on Nov 22, 2017 5:30:00 AM

It’s the time of year where goals start creeping into consciousness. We are evaluating the goals we fell short on this past year and establishing new benchmarks for next year. It is also around this time that the onslaught of articles come out about whether or not goal setting is even worthwhile. On one hand, goals can inspire employees to reach higher, but on the other, they can also become a hinderance and waste precious time.

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OER by the Numbers

Posted by Lori Reese on Nov 21, 2017 5:30:00 AM

Get the definitive guide to open educational resources.

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Print Versus Digital: What Does the Latest Research Tell Us?

Posted by Lori Reese on Nov 20, 2017 5:30:00 AM

Although current surveys show that faculty have no preference about whether students buy digital or print books, that could change in light of new research from a pair of reading experts at the University of Maryland.

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Easy and Timely Social Media Polls Produce Helpful Results

Posted by Liz Schulte on Nov 17, 2017 9:00:00 AM

Social media can serve many functions. It is a great tool to network with peers, it can strengthen your school brand, and it makes conversing with students, alumni and the community easier. But, merely having a presence on social media isn’t enough to garner results. Finding new and creative ways to engage with your audience is an essential part of establishing a robust online presence.

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3 Easy Steps to Ensuring More Families and Students Get Cash Back for Textbooks

Posted by Lori Reese on Nov 16, 2017 5:30:00 AM

If you want families and students to save on textbooks, you need a buyback marketing strategy. Many schools advertise in a monthly newsletter. That’s a good start, but these days, it’s not enough to reach distracted parents and kids.

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3 Powerful Online Bookstore Metrics You Absolutely Need

Posted by Lori Reese on Nov 15, 2017 5:30:00 AM

Teachers may debate the usefulness of quantitative assessment, but for those engaged with the financial side of education, there’s no doubt: Data matters.

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How to Make Your Mission Statement Matter

Posted by Liz Schulte on Nov 14, 2017 5:30:00 AM

How important are a school’s mission and vision statements? This question can garner a fair amount of debate. Some will adamantly support the practice, stating that when everyone is on the same page and have shared expectations, they work toward a common goal. But, there are also the people who have been in education for a long time and have witnessed many hours go into the creation of a mission or vision statement, only to then see the words collect dust and get ignored.

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