The Direct Network


Expecting Tech

Posted by Liz Schulte on Jun 27, 2018 5:30:00 AM

A student shows up to class with their digital textbook after having turned in their homework and checked their grades on the learning management system. Later that day the same students receives an email alert about upcoming events on campus, participates in an online group discussion and gets an SMS notification about an urgent campus update. Would you consider that school tech savvy? Students wouldn’t.

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Is Standardized College Admissions Testing on the Way Out?

Posted by Liz Schulte on Jun 26, 2018 5:30:00 AM

ACT, SAT, GPA, class rank, essays or various other entrance exams, what is the best way to determine a student’s probability of success? There is a fair amount of debate on this subject as more colleges are choosing to forgo the traditional ACT or SAT scores in favor of a closer examination the student’s overall high school performance. Proponents of test-optional college admissions argue that reliance on standardizing testing weakens diversity and first-generation student applicants. Whereas opponents believe that the ACT and SAT do not impact diversity — it is simply an unbiased predictor of college outcome.

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Under the Influence: Social Media Takeovers

Posted by Liz Schulte on Jun 25, 2018 5:30:00 AM

A commercial comes on, what do you do? Get up and walk away, fast forward because no one watches live TV anymore, or ignore it while you talk to your family or play on your phone. This is the problem all brands, regardless of size, are running into. How can you reach a targeted audience in a way that won’t be easily tuned out?

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Career Matters

Posted by Lori Reese on Jun 21, 2018 5:30:00 AM

Winning the heart of today’s student means showing you care about the two things: money and career.

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Three Ways to Connect With Students

Posted by Liz Schulte on Jun 20, 2018 5:30:00 AM

Text messaging, email, website, phone, mail, apps, chat, social media, advertisements, in the age of information communication shouldn’t be difficult. The many options for how we speak with one another haven’t made communication simpler. Instead, they have created a cloud of noise that is difficult to maneuver through. How can you ensure your message reaches your specific audience?

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Barnes & Noble Education and Pearson Expand Relationship, Driving Access and Affordability at Campuses Nationwide

Posted by admin on Jun 19, 2018 12:00:00 PM

June 19, 2018, Basking Ridge, NJBarnes & Noble Education, Inc. (NYSE: BNED), a leading provider of educational products and services solutions for higher education and K-12 institutions, today announced an agreement with Pearson to distribute Pearson rental titles at the Company’s 1,483 physical and virtual campus bookstores nationwide. The agreement will allow the companies to provide students, faculty and institutions with greater access to more affordable course materials.

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War of the Wireless Devices

Posted by Lori Reese on Jun 19, 2018 5:30:00 AM

Which works best in the classroom — iPads™ or Chromebooks? Educators have debated that ever since Apple’s tablet and Google’s laptop first appeared on the market in 2010 and 2011 respectively.

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5 Ways a Campus Text Messaging Program Can Work for You

Posted by Lori Reese on Jun 18, 2018 5:30:00 AM

If you want to get student communications right, you probably suspect issuing a school email isn’t enough. Email remains a fabulous vehicle for the deskbound: office workers check theirs about 30 times an hour. But for those on the go — like students and faculty — it's unreliable.

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The Benefits of OER

Posted by Liz Schulte on Jun 14, 2018 5:30:00 AM

Lowering the price of education is important for enrollment numbers, retention, inclusivity and student success at every grade level. Offering used books, rentals, course packs and digital options can cut immediate costs, but adding open educational resources (OER) can take efforts a step above by enhancing learning and further decreasing expenses.

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Managing Unmanageable Employees

Posted by Lori Reese on Jun 13, 2018 5:30:00 AM

A toxic employee makes the daily stresses of the education world unbearable. Already, tensions abound with faculty politics, student and family financial concerns — not to mention issues regarding enrollment and retention. These workers create chaos, lower morale and inspire your best employees to quit.

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