2016 was a busy year for MBS Direct with highlights including the introduction of a new Online Bookstore, more student savings on course materials and a new email course designed to make learning about digital options quick and easy.Understanding how complicated purchasing course materials online can be, and how the process can be frustrating and even result in students not purchasing any of their books, MBS Direct took the lead and designed an Online Bookstore with a streamlined purchasing process.
Susan Thompson, MBS vice president of eCommerce, said the changes are based on research.
“The old home page had more than 70 links on it,” Thompson said. “Through researching analytics, we could see where people were and weren’t clicking, and we designed the new page around customer behaviors.”
The new Online Bookstore is scalable, meaning it can be viewed on any mobile device with any operating system, without the need for a special application.
The cost of course materials continues to be a hot topic. Some students have forgone purchasing their materials, reducing their opportunities for classroom success, purely based on the cost of textbooks. In 2015-16 academic year, MBS Direct’s cost savings initiatives saved K-12 and Higher Education customers more than $32 million.
"MBS Direct's commitment to providing value to our customers is as strong as ever," said Bill Dampier, MBS Direct president, and chief operating officer. "We are constantly innovating and building relationships with content providers that enable us to not only save our customers' money but enable them to be more successful in their courses as well."
Lowering the cost of course materials will continue to be a focus for MBS Direct and institutions in the future. A cost-saving option is the use of digital materials. To help faculty and administration learn more about the digital content landscape, MBS Direct introduced email courses. Each chapter of the course is delivered via email, takes about five minutes to complete, and each course only takes five days. You can register for an email course now.
Learn more about what happened in 2016 here, and join us for more innovation and stories for 2017.