The Direct Network

K-12 Best Practices and Timeline

Posted by admin on May 17, 2013 11:03:00 AM
Topics: K-12

Your Account Manager is here to help, all through the year! Work together to make sure that you are up-to-date and well-stocked with promotional materials, and that all of your communications (email or mailers) are sent out on time. Here are a few guidelines to bear in mind to keep the process running smoothly:

Resources at your disposal.

Our marketing materials are here to make your life easier. Even better, they’re totally free! Use these materials to provide your faculty with information about your partnership with MBS Direct, and help them remember key dates like April 1 (adoption deadline) and July 1 (online bookstore opening). Including MBS Direct material with orientation information and sending printed welcome material to students’ home addresses will keep you, your students and their families all on the same page. Talk to your Account Manager if you need a restock or more information about how best to utilize any of these materials.

Update address information.

Keeping an up-to-date, accurate record of email and physical addresses is essential! Since these lists must be submitted to MBS Direct by April 1 and July 1, updating them throughout the year will reduce any stress caused by those deadlines. Also, by sending a test email to your Account Manager before you send to your students, you will ensure that you are sending the correct information. We have instructions for most commonly used email providers clients and can help you troubleshoot with whatever system you use.

Check your link.

Don’t wait till the last minute to assess the link for your online store. Is it in a visible, high-traffic location on your website or portal? MBS Direct can provide a web button, URL or HTML file— whatever will best suit your needs. In addition, we can use analytics to tell you how parents get to your online bookstore and even give you helpful suggestions about link placement.

We even have a handy downloadable marketing timeline so you can stay on track, throughout the year: Download the timeline

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