How do you keep your students informed about your Online Bookstore? Mailing postcards and sending out email blasts are important, but they still might not catch every student’s attention. Social media is a more direct, immediate and user-responsive method of outreach — and you can log into the MBS Direct Marketing Materials website to get social media prompts and images for free!
With 89 percent of all internet users between the ages of 18 and 29 using social networking — and 82 percent of parents and non-traditional students aged 30-49 — sites such as Facebook and Twitter can be the best, fastest and easiest way to reach your students.
This means you can reach your students more easily and more successfully through social media.
That's why we're here to help. We've gotten three big pointers for how to use Facebook, Instagram, Twitter and any other social site your students are using. While a few specific details may change between platforms, your overall strategy for anything you do should include these.
1. Post Like a Real Person
You’re going to post a lot of information about a service you provide, but people like working with people. Don’t be afraid to be a little human on your school’s social media. Relax when you write, share anecdotes, maybe even post pictures of your staff at work. A personal touch can go a long way in reaching students.
2. Be Helpful
The best message solves problems for your customers so always try and plan your activities around your students’ needs. Is there an important date coming up they need to be aware of? Are you offering a discount on shipping or a new price option? Let them know — the more helpful you are, the more likely they are to come back.
3. Respond Quickly
Social media gives your school a unique opportunity to be part of a conversation. Sometimes, this means hearing what your students like about your school, which can be encouraging. Other times, they might post a complaint to your wall. This can seem like a negative thing, but it’s a great chance to learn what people are thinking and ways you can tweak or improve your servicesand offerings to better appeal to students. And if your students feel they have a voice in their school, program and bookstore, they'll be more invested — and more likely to return for more.
You can’t rely entirely on free social media to spread your message (in fact, Facebook has made it harder to reach users organically). But the right approach coupled with the right materials can bring a significant return on your social marketing and reach the most students possible.