Hampden-Sydney College, located in Hampden-Sydney, Va., is a private liberal arts college for men that serves approximately 1100 students. With a continuous operating history since Nov. 10, 1775, the college is one of the oldest higher education institutions in the country.
When Hampden-Sydney College was preparing to move the textbook department of their campus store to an online bookstore, they were anticipating a rough transition.
“We were bracing ourselves for the worst,” Campus Store Manager Kim Michaux recalled. “It was a major change, so we thought there’d be a struggle to get everyone up to speed. It actually turned out to be a non-event! The whole process went very smoothly.”
Two of the factors Michaux credits for the easy transition were the support of faculty and administration, and that students could still use financial aid.
“Getting the buy-in from our school was essential. Our Provost was an advocate from the beginning — that’s been very helpful in getting the word out. And the system in place for financial aid has worked out very nicely.”
From the beginning, the students of Hampden-Sydney quickly adjusted to ordering their books online.
“They like having more options, which we can offer now that we're partnered with MBS Direct.” Michaux said. “And with Marketplace, they can comparison shop all in one place. Even if they ultimately choose to buy from another vendor, we still helped guide them in the right direction to get what they need.”
A year after the transition, the Campus Store is also still going strong — and seeing increased revenue, thanks in part to more room available for branded merchandise.
“We’re making more now with the physical store than we were before. In addition to the freed-up space for logoed merchandise, we also were able to devote a good-sized area to electronics,” Michaux said.
“The decision to partner with MBS Direct as our online bookstore provider has been a really good one for our college. We’ve been able to devote more time and space for activities with our students, and we’re looking forward to being able to concentrate on them even more in the future.”