The Direct Network

Four Ways MBS Direct Makes Marketing Your Buyback Easier

Posted by Liz Schulte on Apr 23, 2018 10:30:00 AM
Topics: Higher Ed, buyback, K-12

Buyback is a great way for students and families to save money on the cost of their course materials, which increases their satisfaction with their educational experience. However, a lot is happening at the end of the semester, making it far too easy for buyback to come and go without students being aware it happened. With the hectic end-of-year pace, MBS Direct wants to make it as simple as possible for you and your students to have a great buyback.Four Ways MBS Direct Makes Marketing Your Buyback EasierHere are four ways MBS Direct can save you time and resources this buyback:

  1. Marketing materials: MBS Direct makes marketing easy. Partners have access to free, branded marketing materials to help increase student awareness and generate sales. Choose the items, you want and update them for your school’s buyback: school name, date, time and location — if you are doing an EZ Drop. Hang the posters in areas students will be more likely to see them
  2. Have us send postcards: Provide MBS Direct with a mailing list and we will do the work for you. We will pick up the cost of postage and mail postcards to families with the buyback date, time, location and brief instructions. No hassle or fuss for the school
  3. Email: Download our email templates to enhance the effectiveness of your mobile message, or send MBS Direct the email list and we will do it for you. Sending a few email reminders to families prior to the buyback urging them to create their quote can increase participation. Don’t forget to include the date, time, location of the buyback in your email communications
  4. Social media: Facebook, Instagram, Twitter and Snapchat are great ways to get the message out about an upcoming buyback, but creating messages that don’t get lost in a busy timeline is more difficult. Check out our images, premade tweets and posts, and more with our social media downloads

Another way your school can market buyback is to include information about it in your weekly email or newsletter communication with families. Make sure everyone knows where, when and how they can take part. Also, send your adoption list to MBS Direct as soon as possible so your students will have better options and savings next semester. Use these resources to boost your buyback event.

10 Ways Savvy Adoptions Lead to Student Savings

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

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