The Direct Network

Effective Tips for Marketing Your Online Bookstore

Posted by Joe Clarkin on May 12, 2016 4:00:00 AM
Topics: Higher Ed, K-12, Marketing to Students

Reaching your students with the right messages at the right time doesn't have to be complicated. All you need is a plan. In this presentation, we've compiled an easy-to-follow, step-by-step marketing timeline that will allow any school to maximize its marketing efforts!

The goal of this presentation is to help your school communicate the value of your Online Bookstore to your faculty and students. It's important that faculty are aware of the role they play in the course material process, and you want to assure that students know the best times to purchase their materials in order to increase the cost-savings and ensure they receive their materials on time. Ordering in the correct time frame will go a long ways towards in-class success. Finally, to go along with any up-front cost-savings, you'll want to make sure students are knowledgable about their options for buyback at the end of the term so they can recoup a portion of their money.

About Joe Clarkin

Joe Clarkin is a former copywriter at MBS. When he’s not working or studying, you’re most likely to find him reading a book or watching a game.

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