The Direct Network

Best of 2017: Nontraditional Students

Posted by Liz Schulte on Jan 10, 2018 5:30:00 AM
Topics: retention, Non-traditional Students, student success

There are more nontraditional students on college campuses now than ever before. This hard-to-reach student demographic is serious, career-minded and often at-risk. Finding ways speak to these students helps schools boost retention and better serve the entire student population. Check out four of our most popular articles about nontraditional students below. 

Best of 2017: Nontraditional Students10 Things You Need to Know About Nontraditional Students

Let’s pretend I’m a nontraditional student. It may be hard to picture me, because nontraditional students come from a variety of backgrounds: we are veterans just back from Afghanistan, professionals over age 25 returning to school because we want to change careers or because we’re looking for advancement, and first-generation students fresh out of high school. We are also those enrolled primarily in online classes and holders of GEDs.

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7 Ways You Need to Spotlight Students' Bottom Line

Winning the heart of today’s student means showing you care about the two things: money and career.

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Your School Needs Data on Students’ ROI

Students have one big concern when it comes to college: Whether education will lead to a good job. The focus on career has grown in recent years as Generation Z has matured and entered school. An increasing number of nontraditional students have also begun seeking to better their employment prospects with a degree.

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3 Proven Ways You Need to Retain Students

Colleges all over the country are looking at their retention rates, trying to figure out how to improve the numbers. With pressure coming from a growing number of states as they adopt outcome-based higher education funding strategies, schools need to figure out how to reach and help at-risk students succeed — but how?

Read more.

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About Liz Schulte

Liz is a marketing copywriter for MBS. Her background ranges from customer service to business owner. She has firsthand experience with creating marketing plans as well as ensuring the customer’s needs are met. When she isn’t in the office, she is an avid reader, a prolific writer and the owner of two very spoiled dogs.

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