The Direct Network


Lori Reese

About Lori Reese

Lori Reese is a Marketing Copywriter with MBS. She has more than 15 years’ experience teaching in college and K-12 classrooms. In her free time, she loves reading, creative writing and playing with her three-legged cat, Boss.

Recent articles by Lori Reese

Textbook Wisdom: How Can the Official School Bookstore Help You (and Students)?

Posted by Lori Reese on Feb 19, 2018 5:30:00 AM

Welcome to our fourth installment of Textbook Wisdom, the Direct Network series devoted to speaking directly to faculty about how the course material industry affects the classroom. This week's article discusses the advantages of encouraging students to use the official school bookstore. Share it on social media; send the link to faculty. Bridge the gap between educators and administrators. 

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What Kind of Marketing Will Give Your School an Edge?

Posted by Lori Reese on Feb 15, 2018 5:30:00 AM

AAs college and university enrollment drops nationwide, more schools are ramping up their marketing and recruitment efforts. Administrators are finding innovative ways to reach out to Gen Z, young people aged 17 to 25, as well as adult, “nontraditional” students interested in boosting their careers. What can your school do to compete?

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Why Are Faculty Often at War With Administrators?

Posted by Lori Reese on Feb 13, 2018 5:30:00 AM

Let’s say you’ve formed a committee to discuss your school’s transition from a brick-and-mortar college store to an online course material distributor. You’ve looked at the numbers. You’ve done your due diligence. It’s obvious to you the new bookstore will serve students better and further academic success — things that should matter to faculty. Yet, the academics on your committee are recalcitrant. They’re constantly throwing out verbal grenades that undermine efficient decision-making. What’s going on?

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3 Ways You Need to Reach Faculty About Adoptions

Posted by Lori Reese on Feb 8, 2018 5:30:00 AM

In my first week at MBS, I told a colleague something about faculty book adoptions that stunned him. He was writing a blog about why it’s essential for administrators to ensure teachers get adoptions in early.

“Impossible,” I said.

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3 Ways a Bookstore Can Boost (or Undermine) Retention

Posted by Lori Reese on Feb 7, 2018 5:30:00 AM

Grades, school cost, student satisfaction: All influence student retention. Your campus bookstore — whether virtual or brick-and-mortar — has a critical impact on all three factors.

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Textbook Wisdom: Why Should You Know About Alternative Content?

Posted by Lori Reese on Feb 5, 2018 5:30:00 AM

Welcome to our fourth edition of Textbook Wisdom, the Direct Network series dedicated to speaking directly to faculty about how the course material industry affects the classroom. This article explains the advantages of alternative content. Email the link to faculty — and share it on social media. Bridge the gap between faculty and administrators.

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What Happens When Teachers Are Tech Leaders?

Posted by Lori Reese on Feb 1, 2018 5:30:00 AM

These teachers stand out — and raise eyebrows. They integrate the latest technologies into their classrooms. They have popular Facebook pages, Twitter accounts and blogs. They score lucrative speaking gigs at conferences on educational leadership. These are the  high-profile classroom teachers that companies like Apple, Microsoft, Google and Amazon court with freebies —  everything from gift cards to iPads and free access to premium classroom software — and they are igniting debate about corporate-infused pedagogy. Should you encourage your teachers to seize such opportunities or forbid them from fraternizing with Silicon Valley elites?

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Spotlight Lori Van Gerpen: You Need at Least One Foot on the Train

Posted by Lori Reese on Jan 30, 2018 5:30:00 AM

Territory Manager Lori Van Gerpen meets with college stores and campus administrators across the nation. With more than 15 years in the course material industry — plus several years’ experience working in collegiate retail — Van Gerpen has a wealth of knowledge to share with those struggling to find course material solutions. We sat down with her to discuss the future of the industry — digital, Open Educational Resources (OER) and the need for all stakeholders in the course material process to be prepared for change.

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Print Versus Digital: What Does the Latest Research Tell Us?

Posted by Lori Reese on Jan 29, 2018 5:30:00 AM

Although current surveys show that faculty have no preference about whether students buy digital or print books, that could change in light of new research from a pair of reading experts at the University of Maryland.

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How Will Retail Change in 2018? Get the Year’s Predictions Here

Posted by Lori Reese on Jan 25, 2018 5:30:00 AM

One-time retail juggernauts Macys and Sears shut down hundreds of stores. The eCommerce force-from-beyond, Amazon, bought Whole Foods and introduced its first checkout-free convenience store, Amazon Go. 2017 was undoubtedly one of retail’s craziest years on record. What does that mean for 2018?

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