The Direct Network


Lori Reese

About Lori Reese

Lori Reese is a Marketing Copywriter with MBS. She has more than 15 years’ experience teaching in college and K-12 classrooms. In her free time, she loves reading, creative writing and playing with her three-legged cat, Boss.

Recent articles by Lori Reese

What's the Best Way to Measure Online Success?

Posted by Lori Reese on Dec 12, 2017 5:30:00 AM

Bounce rate, page views, conversions, sessions, SEO: What does it all mean? Website analytics can be intimidating. Yet, administrators must have a grasp on essential online metrics if they hope to make smart decisions about what to invest in marketing.

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What Prospective Students Really Think of Your School

Posted by Lori Reese on Dec 5, 2017 5:30:00 AM

Vacant buildings, unhappy administrators and limited high-tech offerings: These are just a few of the things that can prompt a visiting prospective student to reject your school. Yet young people often hold back on negative comments when asked what they think of a campus, turning the task of recruitment into a game of mind-reading.

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Spotlight Sean O’Connor: The OER Middle Ground

Posted by Lori Reese on Nov 30, 2017 5:30:00 AM

As textbook prices rise, more schools are looking for effective digital solutions. These include anything from inclusive access programs to free open educational resources to alternative content, which often combines OER with materials like digital courseware. Alternative content streamlines the adoption and implementation process for faculty.

We sat down with alternative content expert, BNED LoudCloud’s marketing manager Sean O’Connor, to discuss digital trends, faculty interest in cost-effective materials and how digital courseware and analytics can boost student outcomes.

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Spotlight Bill Love: The No. 1 Challenge for K–12 Schools

Posted by Lori Reese on Nov 28, 2017 5:30:00 AM

As a regional sales manager working with K–12 schools on the East Coast, Bill Love has a unique perspective on the changes and disruptors in the education industry. He helps all kinds of institutions — from the most established to the up-and-comers — find course materials solutions that serve their families, support student success and lower costs. We sat down to discuss the challenges private schools are facing right now and how the official school bookstore affects student outcomes and an institution’s financial viability.

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OER by the Numbers

Posted by Lori Reese on Nov 21, 2017 5:30:00 AM

Get the definitive guide to open educational resources.

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Print Versus Digital: What Does the Latest Research Tell Us?

Posted by Lori Reese on Nov 20, 2017 5:30:00 AM

Although current surveys show that faculty have no preference about whether students buy digital or print books, that could change in light of new research from a pair of reading experts at the University of Maryland.

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3 Easy Steps to Ensuring More Families and Students Get Cash Back for Textbooks

Posted by Lori Reese on Nov 16, 2017 5:30:00 AM

If you want families and students to save on textbooks, you need a buyback marketing strategy. Many schools advertise in a monthly newsletter. That’s a good start, but these days, it’s not enough to reach distracted parents and kids.

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3 Powerful Online Bookstore Metrics You Absolutely Need

Posted by Lori Reese on Nov 15, 2017 5:30:00 AM

Teachers may debate the usefulness of quantitative assessment, but for those engaged with the financial side of education, there’s no doubt: Data matters.

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Spotlight Kim Miner:  The Branding Piece of the Puzzle

Posted by Lori Reese on Nov 13, 2017 5:30:00 AM

With over 13 years in the course materials industry, MBS sales consultant Kim Miner has amassed an abundance of wisdom. We sat down with her to discuss the rapidly-changing industry — inclusive access, OER, hybrid store solutions and the future of digital.

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How Do You Maximize Social Media in the Classroom?

Posted by Lori Reese on Nov 9, 2017 5:30:00 AM

Let’s say, as academic dean, department chair or head of school, you’re persuaded that introducing social media in the classroom has undeniable advantages. You know your students’ lives are brimming with online interaction. You want to bring that enthusiasm to school. You want to ensure skills and ethics students develop under your roof also apply to the virtual world.

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