The Direct Network


Liz Schulte

About Liz Schulte

Liz Schulte is an author and business owner with a background in customer service, marketing and higher education development.

Recent articles by Liz Schulte

3 Innovative Revenue Streams for Colleges

Posted by Liz Schulte on Apr 16, 2018 5:30:00 AM

For many colleges revenue is declining, but the pressure to lower student costs is ever present. Some schools face difficult decisions as enrollment numbers and operating budgets are slashed: layoffs, cutting smaller degree programs or even having to close their doors. With uncertain times ahead, alternative revenue streams are a way that colleges can close budgetary gaps.  

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Feed Student Hunger, Fuel Student Success

Posted by Liz Schulte on Apr 9, 2018 5:30:00 AM

As food insecurity and homelessness among college students grow, the once parodied image of the starving student eating everything in sight ceases to be a laughing matter. Higher education for many is the pursuit of a better life. Along the journey toward that idealized destination, some students will face impossible hardships: surviving on one — if that — meal a day, finding a safe place to sleep each night and struggling to make it through each day until graduation. Without assistance, some will be forced to drop out.

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Ed Tech Showdown

Posted by Liz Schulte on Apr 2, 2018 5:30:00 AM

Google, Microsoft and Apple are vying for the coveted K–12 market. These three corporate giants have products and services they say will help overwhelmed educators carry their workload, boost student achievement and increase student interest. In some ways, all the products offer similar solutions, but there are also differences in the functions they are capable of supporting. Today, we are going to break down what each product is capable of achieving in the classroom.  

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Streamline Adoptions With Course Director

Posted by Liz Schulte on Mar 29, 2018 5:30:00 AM

Multitasking is a way of life, especially for teachers and administrators. Rarely are there enough hours in the day to do everything you need to do. While course materials adoptions are important for a variety of reasons, managing them often becomes one more task that takes precious hours.

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4 Ways to Market Your Brand to Students

Posted by Liz Schulte on Mar 27, 2018 5:30:00 AM

The sounds, sights and sensations hurled at students grow as more people fight to win their demographic. A variety of businesses vie for their attention, each promising bigger and better things if they are chosen. With so much noise all around, how does your school stand out from the crowd?

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What You Need to Know to Reach Generation Z Students

Posted by Liz Schulte on Mar 26, 2018 5:30:00 AM

Generation Z students have set themselves apart from millennials and Gen X in more ways than just their comfort-level with technology. The young, pragmatic generation’s attitude about education and debt is changing the educational landscape. Here’s what you need to know.

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MBS Direct Expert Q&A: Inclusive Access

Posted by Liz Schulte on Mar 22, 2018 5:30:00 AM

We sat down with MBS Direct’s General Manager of Retail Operations Josh Wheatley to discuss the company’s inclusive access offerings.

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Expert Advice to Increase the Reach of Your Email This Year

Posted by Liz Schulte on Mar 21, 2018 5:30:00 AM

Whether you are speaking to faculty, students or alumni, email can increase engagement and drive your desired outcome. However, you need an effective strategy to ensure your emails are opened. The time of day, the day of the week, length of your subject line, whether the message is rich or plain text, all contribute to the likelihood of your message being opened. Today, we’re going to go over the best practices you can easily implement to boost your email engagement.

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Can Smartphones Replace Laptops?

Posted by Liz Schulte on Mar 20, 2018 5:30:00 AM

Physical books are being replaced by eBooks — didn’t happen. Blu-ray is the next DVD — sorry, that was streaming. Smartphones are the new laptop — jury’s still out?

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Spotlight Max Garrett: The Vital Role of Course Materials in Education

Posted by Liz Schulte on Mar 19, 2018 5:30:00 AM

Course materials play a pivotal role in student success. Whether or not students have their materials by the start of class can have a significant impact on their ability to keep up with the course. It also affects how teachers are able to do their job. How have the recent changes in the educational landscape influenced course materials and students’ expectations?

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