The Direct Network


Liz Schulte

About Liz Schulte

Liz is a marketing copywriter for MBS. Her background ranges from customer service to business owner. She has firsthand experience with creating marketing plans as well as ensuring the customer’s needs are met. When she isn’t in the office, she is an avid reader, a prolific writer and the owner of two very spoiled dogs.

Recent articles by Liz Schulte

Preparing Students for Careers

Posted by Liz Schulte on Feb 20, 2018 5:30:00 AM

The worldwide growth of artificial intelligence will change the job requirements of future generations. Preparing students to be successful in an increasingly digital world requires more than a college degree. Students need to start developing computer science skills at least by high school if not sooner. It will better prepare them for almost any future career they decide to pursue.

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Why We Still Need Print in a Digital World

Posted by Liz Schulte on Feb 14, 2018 5:30:00 AM

In the print vs. digital debate, it is easy to take sides based on personal preference. I love books: the smell, the feel, the experience, etc. However, over the last few years, my personal reading habits have shifted. Most of my reading now happens digitally. It doesn’t make me love books less, but it has given me an appreciation for the convenience of digital. When it comes to the print vs digital debate, I tend to be of the mind that the reader should choose. However, research has demonstrated that reading comprehension improves with print texts.

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Building a Communication Strategy

Posted by Liz Schulte on Feb 12, 2018 5:30:00 AM

We communicate all day, every day, in various ways: through speaking, email, text message, social media or simple gestures. However, all communication is not the same. Emails can often be read with an unintended tone. A sentence that seem clear to the writer might confuse the reader. These miscommunications can negatively impact your school’s intended message. That’s why developing a strong communication strategy is important.

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Demonstrate Digital Fluency With Your Website

Posted by Liz Schulte on Feb 6, 2018 5:30:00 AM

It hardly seems possible to get through an hour without using technology, let alone a day. We track our health with wearable wristbands, our smartphones are basically pocket-sized laptops capable of doing and finding what we need within seconds, and the majority of our communication channels have turned digital. Students can no longer remember the world before the technology revolution. Digital fluency isn’t optional for schools; it’s a must.

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Is Adaptive Learning the Future of Education?

Posted by Liz Schulte on Jan 31, 2018 5:30:00 AM

Adaptive learning is an intriguing idea. It is easy to see how the idea of utilizing technology to create a personalized learning process for students that adapts to the needs of the learner is a compelling one for educational institutions and students alike. After all, finding a way to reach and engage more students in a sustainable way is game changing.

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Spotlight: Jim Luecke How Student Savings Impacts Student Success

Posted by Liz Schulte on Jan 24, 2018 5:30:00 AM

Jim Luecke is a strategic sales consultant for MBS. In the over 12 years he has worked with schools and stores, Jim has collected an abundance of industry knowledge. He uses that expertise to help schools find course materials distribution solutions that best suite their unique needs and situations. We sat down with him to discuss where he sees the industry heading and what trends are gaining momentum as he visits schools across the country.   

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Cutting Costs Through Consolidation

Posted by Liz Schulte on Jan 19, 2018 5:30:00 AM

As enrollment numbers continue to decline, many schools must make difficult decisions. Some look for alternative revenue streams to help fill the financial gap while others must take bigger steps. Consolidation of schools or programs is something more schools consider as financial futures are strained.

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Print Vs. Digital Course Materials

Posted by Liz Schulte on Jan 18, 2018 5:30:00 AM

“Print is dead.”

“Digital will never last.”

Everyone has an opinion about the print vs. digital debate. Facts and figures can be quoted on both sides, making a compelling argument for each. The cost of print can be too much for students to shoulder. Retention is harder to achieve with digital. Back and forth, the argument can go on forever because the truth is neither platform is inherently bad or good. Both have unique pros and cons that make the decision about which one to choose nearly impossible.

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Are Your Committee Meetings Effective or Prohibitive?

Posted by Liz Schulte on Jan 17, 2018 5:30:00 AM

Meetings can often feel like the enemy of progress. They can break up our days into odd chunks, prevent or interrupt deep work, and they can negatively effect workplace satisfaction. Despite downsides, meetings can also increase communication and collaboration, ideally producing a better end result. Committee meetings aren’t an exception. To ensure the time you commit to committee meetings is beneficial, it is important to periodically evaluate the reason for the committee and whether or not it is still serving its intended purpose.

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How to Prevent Backorders: Four Proactive Tips for Schools

Posted by Liz Schulte on Jan 16, 2018 5:30:00 AM

Backorders are frustrating. The students are ready to buy the books — a hurdle in its own right — and now the book isn’t available. Options are limited on what to do next. Do they wait for the book to come in and potentially fall behind in class or look for it from another source? Neither option is ideal for your school or students.

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