The Direct Network

Are Tablets Becoming Less Popular?

Posted by Joe Clarkin on May 4, 2016 4:00:00 AM
Topics: digital content

Traditional, touch-screen only tablets used to seem like they were the next big thing in education. Now it seems like the times may have passed them by. Meanwhile, detachables - tablets that come with a removable keyboard - are exploding in popularity.

 In his post for Campus Technology, author Richard Chang catches us up on what's happening to tablets across the country. We've included an excerpt of "Tablet Market Slides Worldwide, Though Detachables See Continued Growth" below, but we encourage you to read the full story (and source report) at Campus Technology's website.


Shipments of Apple tablets, including iPad and iPad Pro, dropped 18.8 percent in the first quarter of 2016, compared to the first quarter of 2015. Apple’s tablet market share also slipped from 27.2 percent in Q1 2015 to 25.9 percent in Q1 2016.

Meanwhile, detachable tablets — devices that include removable keyboards — saw triple-digit year-over-year growth on shipments of more than 4.9 million units, an all-time high for the first quarter of a calendar year.

“With the PC industry in decline, the detachable market stands to benefit as consumers and enterprises seek to replace their aging PCs with detachables,” said Jitesh Ubrani, senior research analyst with IDC’s Worldwide Quarterly Mobile Device Trackers, in a prepared statement. “Apple’s recent foray into this segment has garnered them an impressive lead in the short term, although continued long-term success may prove challenging as a higher entry price point staves off consumers, and iOS has yet to prove its enterprise-readiness, leaving plenty of room for Microsoft and their hardware partners to reestablish themselves.”

The first quarter of 2016 also witnessed the introduction of detachable tablets from traditional “mobile-first” vendors such as Samsung and Huawei. The mid-range pricing for these new units will make them a challenging sell, as consumers desiring performance will likely go for a Microsoft Surface-like device, and the budget minded lean toward more affordable products from vendors such as EFun, RCA and others.

“The introduction of detachables from traditional smartphone vendors is only beginning and pose a real threat to traditional PC manufacturers,” said Jean Phillippe Bouchard, research director, Tablets at IDC, in a prepared statement. “Their understanding of the mobile ecosystem and the volume achieved on their smartphone product lines will allow them to aggressively compete for this new computing segment.”

About Joe Clarkin

Joe Clarkin is a former copywriter at MBS. When he’s not working or studying, you’re most likely to find him reading a book or watching a game.

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