The Direct Network

Speak Their Lingo

Posted by admin on Jul 28, 2013 11:04:00 PM
Topics: Higher Ed, social media, K-12

So Many Students, So Many Choices to Communicate!

Let students know you speak their language and want to stay in touch with messages on your school’s social media sites. It’s a great way to direct them to your virtual bookstore.

Reach out to your students in the places they go most...Social Media!

Facebook − If you don't already have a Facebook page, now’s the time to create one. It’s an easy and fast way to interact with your students. MBS Direct has created numerous timeline images for your school's use to promote ordering, buyback events and special offers like Free Shipping. Get students involved by having them report the amount they saved through your online bookstore. Invite students to participate using contests that center around ordering and buyback. Your Facebook options are unlimited. Ask students for their ideas to increase the fun

Pinterest − Share educational trends and school events by pinning announcements from your school’s web page or blog. Re-pin MBS Direct’s pins. We’ve amassed numerous topics for students to read and re-pin, from resume writing and job tips to easy dorm recipes and the latest fashion tips. Encourage students to starting pinning to share ideas with other students and gather followers.

Twitter − Twitter limits your messages to 140 characters or less. Use these brief “tweets” to alert your followers that their “course materials are just a click away” or that they can “sell books back at #buyback”. Hashtags (#) create hyperlinks to all the listings with the hashtagged words (#buyback). When tweeting be sure to include your store’s link.

Instagram − Instagram is a fun way to get your students involved through photos you take. Take pictures from your buyback, or host a clever photo contest of unusual ways students study. Invite students to send you their photos to show some fun things to do around campus.

YouTube Channel − Host video contests to promote ordering and buyback. Invite students to submit videos on a topic of the month. Have people watch and vote online for the best one, then upload to YouTube.

Follow MBS Direct on Twitter and Pinterest for more ideas or to see how other schools are connecting with their students. Download our Social Media PDF here.


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