The Direct Network

Textbook Wisdom: Do Your Students Know the Value of Books?

Posted by Lori Reese on Mar 15, 2018 5:30:00 AM

Looking back, the things I told students about the value of books were way too abstract. When I was a teacher, I didn’t realize that the cost of course materials had soared in recent years. I didn’t know many students opted out of buying required books altogether. I thought they simply believed they could do well in an English class without reading — and I had all kinds of theories about why they dismissed reading assigned literature as unimportant. In some ways, I might have been right, but, in others, I was flat-out wrong.

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Build Loyalty by Offering Students Options

Posted by Liz Schulte on Mar 14, 2018 5:30:00 AM

Price comparison is a regular part of consumers’ lives. Students and families may start their search for course materials in your online bookstore, but the temptation to go outside of the school to make their purchase is ever-present.  This can lead to numerous problems: students receiving the wrong materials, deliveries being delayed until weeks after classes have started and identity theft from untrustworthy sites. Offering price comparisons in your online bookstore not only keeps customers from leaving, it saves them time and money.

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Social Media in a K–12 Environment: The Pros and Cons

Posted by Liz Schulte on Mar 13, 2018 5:30:00 AM

Social media has undeniable popularity. With the majority of U.S. adults on at least one platform, social media is becoming deeply ingrained into our culture and means of communication. How does it affect K–12 schools and teachers? Where can social media offer benefits to the classroom? Where can it fall short?

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3 Ways to Improve Your School’s Branding

Posted by Liz Schulte on Mar 12, 2018 5:30:00 AM

School branding goes far beyond logos, school colors and brochures. Your school’s voice, mission, website, social media, student interactions, athletics, academic standing, faculty and staff, etc., are all part of your brand because each one contributes to the students’ overall perception of your school. However, just because you have an established brand doesn’t mean that the perception of your brand can’t change.

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Is the Tenure System Good for Education?

Posted by Lori Reese on Mar 8, 2018 5:30:00 AM

The academic world is rife with speculation that the time-honored tenure system may be reaching its end. Many scholars and educators regard this as a tragic result of hiring trends that put former CEOs and corporate execs at the helm of major universities. To outsiders, the tenure system — which guarantees lifelong employment — can seem charmingly antiquated at best. At worst, it interferes with an institution’s ability to maintain solvency, serve students and recruit young, ambitious scholars. Why not discard tenure altogether? The question goes right to the heart of your school’s beliefs about the purpose institutions of higher education serve.

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Should Your School Invest in Better Wellness Programs?

Posted by Lori Reese on Mar 7, 2018 5:30:00 AM

The short answer: Yes. Research shows stellar fitness facilities and school wellness programs attract students and entice them to stay. Kids entering college now are more health conscious than ever. Generation Z — those born between 1995 and 2010 — has been targeted with public health campaigns detailing the horrors of obesity from a young age. They won’t want to attend a college that will derail efforts at good health begun in high school or earlier.

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5 Ways to Create Better Meeting Agendas That Will Make the Most of Your Time

Posted by Liz Schulte on Mar 6, 2018 5:30:00 AM

Why are meeting agendas important? I volunteer on the board of a local nonprofit organization and recently attended their agenda-free meeting. The meeting started at 7 p.m. and lingered on well past 9 p.m. Little was accomplished, a couple people were especially vocal and kept the meeting squarely off topic, and by the end of it, I couldn’t wait until my term on the board was over. Unfortunately, meetings like this aren’t rare in the business or educational world. However, an effective agenda can turn a meeting that feels like a waste of time into a productive collaboration.  

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MBS Direct Expert Q&A: Bill Dampier on Benefits of Scale

Posted by Liz Schulte on Mar 5, 2018 5:30:00 AM

Anyone can ship a book. MBS Direct, however, does far more than simply shipping books from one point to another. They provide customers with economy of scale, personalized service and 25 years of industry experience. We sat down with Bill Dampier, executive vice president MBS Textbook Exchange LLC to discuss the benefits MBS Direct provides to its customers.

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3 Reasons Inclusive Access Benefits Students

Posted by Liz Schulte on Mar 1, 2018 5:30:00 AM

Getting the right course materials in students’ hands before the start of class has increasingly become a challenge for schools. Some students decide course materials are not a necessary expense, threatening their overall success. Others make purchases from unvetted third-party sellers which can lead to the wrong books, poor conditions, counterfeits and lengthy backorders that leave students without the necessary materials for class. Inclusive access provides schools a way to simplify course materials distribution for students and schools alike.

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3 Powerful Online Bookstore Metrics You Absolutely Need

Posted by Lori Reese on Feb 28, 2018 5:30:00 AM

Teachers may debate the usefulness of quantitative assessment, but for those engaged with the financial side of education, there’s no doubt: Data matters.

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