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Although current surveys show that faculty have no preference about whether students buy digital or print books, that could change in light of new research from a pair of reading experts at the University of Maryland.
Social media can serve many functions. It is a great tool to network with peers, it can strengthen your school brand, and it makes conversing with students, alumni and the community easier. But, merely having a presence on social media isn’t enough to garner results. Finding new and creative ways to engage with your audience is an essential part of establishing a robust online presence.
If you want families and students to save on textbooks, you need a buyback marketing strategy. Many schools advertise in a monthly newsletter. That’s a good start, but these days, it’s not enough to reach distracted parents and kids.
Teachers may debate the usefulness of quantitative assessment, but for those engaged with the financial side of education, there’s no doubt: Data matters.
How important are a school’s mission and vision statements? This question can garner a fair amount of debate. Some will adamantly support the practice, stating that when everyone is on the same page and have shared expectations, they work toward a common goal. But, there are also the people who have been in education for a long time and have witnessed many hours go into the creation of a mission or vision statement, only to then see the words collect dust and get ignored.
With over 13 years in the course materials industry, MBS sales consultant Kim Miner has amassed an abundance of wisdom. We sat down with her to discuss the rapidly-changing industry — inclusive access, OER, hybrid store solutions and the future of digital.
With declining enrollment in K–12 and higher education, student retention is essential. There’s not an endless stream of students to replace those who choose not to continue their education. At-risk students and families need to know your school understands their challenges and will help them find the best solutions.
Let’s say, as academic dean, department chair or head of school, you’re persuaded that introducing social media in the classroom has undeniable advantages. You know your students’ lives are brimming with online interaction. You want to bring that enthusiasm to school. You want to ensure skills and ethics students develop under your roof also apply to the virtual world.
As pressure mounts to reduce student costs, it’s critical for administrators to understand how faculty regard course materials. Instructors are the top decision-makers when it comes to instructional design. Without faculty buy-in, administrative initiatives are likely to fail.