The Direct Network


What Do Statistics Reveal About Educators and Social Media?

Posted by Lori Reese on Apr 25, 2018 5:30:00 AM

There are reasons why less than half of educators surveyed use social media as a classroom tool. Cyber-bullies, worried parents and the wish to further students’ non-electronic interpersonal skills may top the list.

Statistics show some teachers also fear students’ superior aptitude with the technology. Others simply feel incompetent with ed tech.

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What Kind of Marketing Will Give Your School an Edge?

Posted by Lori Reese on Apr 24, 2018 10:30:00 AM

AAs college and university enrollment drops nationwide, more schools are ramping up their marketing and recruitment efforts. Administrators are finding innovative ways to reach out to Gen Z, young people aged 17 to 25, as well as adult, “nontraditional” students interested in boosting their careers. What can your school do to compete?

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Four Ways MBS Direct Makes Marketing Your Buyback Easier

Posted by Liz Schulte on Apr 23, 2018 10:30:00 AM

Buyback is a great way for students and families to save money on the cost of their course materials, which increases their satisfaction with their educational experience. However, a lot is happening at the end of the semester, making it far too easy for buyback to come and go without students being aware it happened. With the hectic end-of-year pace, MBS Direct wants to make it as simple as possible for you and your students to have a great buyback.

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Preparing Students for Careers

Posted by Liz Schulte on Apr 19, 2018 10:30:00 AM

The worldwide growth of artificial intelligence will change the job requirements of future generations. Preparing students to be successful in an increasingly digital world requires more than a college degree. Students need to start developing computer science skills at least by high school if not sooner. It will better prepare them for almost any future career they decide to pursue.

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What's the Best Way to Measure Online Success?

Posted by Lori Reese on Apr 18, 2018 5:30:00 AM

Bounce rate, page views, conversions, sessions, SEO: What does it all mean? Website analytics can be intimidating. Yet, administrators must have a grasp on essential online metrics if they hope to make smart decisions about what to invest in marketing.

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Textbook Wisdom: What Do You Lose Without the Required Texts?

Posted by Lori Reese on Apr 17, 2018 5:30:00 AM

Given the careening cost of higher education, it might be tempting to cut required texts from your syllabus in order to help students save money. If you’ve been teaching a while, you likely have ample resources for giving lectures, assigning homework and conducting assessments. However, if you eliminate the opportunity for students to engage with a text, you eliminate more than an expense. You deprive students of the ability to develop one of our most fundamental skills — reading — in your class.

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3 Innovative Revenue Streams for Colleges

Posted by Liz Schulte on Apr 16, 2018 5:30:00 AM

For many colleges revenue is declining, but the pressure to lower student costs is ever present. Some schools face difficult decisions as enrollment numbers and operating budgets are slashed: layoffs, cutting smaller degree programs or even having to close their doors. With uncertain times ahead, alternative revenue streams are a way that colleges can close budgetary gaps.  

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Helping Your Most At-Risk Students

Posted by Lori Reese on Apr 12, 2018 5:30:00 AM

They’re not asking for handouts. Most have one or two jobs, many have children and many spent their youth in foster care. All are in school, working to improve their lives. Many have insecure housing and food situations — or they are hungry and homeless altogether. Few receive government assistance. They are students who need help.

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Textbook Wisdom: What Can You Learn from a Textbook Manager?

Posted by Lori Reese on Apr 11, 2018 5:30:00 AM

Administrators and academics differ on a host of topics, but, politics aside, you know there are a lot of non-faculty on campus you appreciate. Without the department office manager, you would be stuck laboring over a copy machine more hours than you’d like. Without a well-staffed counseling center, you would have nowhere to send students in need of emotional support. Without advisors, your students would be even more confused about their path to graduation, especially at a large university where the bureaucracy is complex. An official school bookstore textbook manager is an oft-overlooked member of the administration who deserves your appreciation.

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What Can the Right LMS Do for Student Success?

Posted by Lori Reese on Apr 10, 2018 5:30:00 AM

Love them or hate them: Learning management systems are here to stay.

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