The Direct Network


Preparing Students for Careers

Posted by Liz Schulte on Feb 20, 2018 5:30:00 AM

The worldwide growth of artificial intelligence will change the job requirements of future generations. Preparing students to be successful in an increasingly digital world requires more than a college degree. Students need to start developing computer science skills at least by high school if not sooner. It will better prepare them for almost any future career they decide to pursue.

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Textbook Wisdom: How Can the Official School Bookstore Help You (and Students)?

Posted by Lori Reese on Feb 19, 2018 5:30:00 AM

Welcome to our fourth installment of Textbook Wisdom, the Direct Network series devoted to speaking directly to faculty about how the course material industry affects the classroom. This week's article discusses the advantages of encouraging students to use the official school bookstore. Share it on social media; send the link to faculty. Bridge the gap between educators and administrators. 

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What Kind of Marketing Will Give Your School an Edge?

Posted by Lori Reese on Feb 15, 2018 5:30:00 AM

AAs college and university enrollment drops nationwide, more schools are ramping up their marketing and recruitment efforts. Administrators are finding innovative ways to reach out to Gen Z, young people aged 17 to 25, as well as adult, “nontraditional” students interested in boosting their careers. What can your school do to compete?

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Why We Still Need Print in a Digital World

Posted by Liz Schulte on Feb 14, 2018 5:30:00 AM

In the print vs. digital debate, it is easy to take sides based on personal preference. I love books: the smell, the feel, the experience, etc. However, over the last few years, my personal reading habits have shifted. Most of my reading now happens digitally. It doesn’t make me love books less, but it has given me an appreciation for the convenience of digital. When it comes to the print vs digital debate, I tend to be of the mind that the reader should choose. However, research has demonstrated that reading comprehension improves with print texts.

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Why Are Faculty Often at War With Administrators?

Posted by Lori Reese on Feb 13, 2018 5:30:00 AM

Let’s say you’ve formed a committee to discuss your school’s transition from a brick-and-mortar college store to an online course material distributor. You’ve looked at the numbers. You’ve done your due diligence. It’s obvious to you the new bookstore will serve students better and further academic success — things that should matter to faculty. Yet, the academics on your committee are recalcitrant. They’re constantly throwing out verbal grenades that undermine efficient decision-making. What’s going on?

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Building a Communication Strategy

Posted by Liz Schulte on Feb 12, 2018 5:30:00 AM

We communicate all day, every day, in various ways: through speaking, email, text message, social media or simple gestures. However, all communication is not the same. Emails can often be read with an unintended tone. A sentence that seem clear to the writer might confuse the reader. These miscommunications can negatively impact your school’s intended message. That’s why developing a strong communication strategy is important.

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3 Ways You Need to Reach Faculty About Adoptions

Posted by Lori Reese on Feb 8, 2018 5:30:00 AM

In my first week at MBS, I told a colleague something about faculty book adoptions that stunned him. He was writing a blog about why it’s essential for administrators to ensure teachers get adoptions in early.

“Impossible,” I said.

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3 Ways a Bookstore Can Boost (or Undermine) Retention

Posted by Lori Reese on Feb 7, 2018 5:30:00 AM

Grades, school cost, student satisfaction: All influence student retention. Your campus bookstore — whether virtual or brick-and-mortar — has a critical impact on all three factors.

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Demonstrate Digital Fluency With Your Website

Posted by Liz Schulte on Feb 6, 2018 5:30:00 AM

It hardly seems possible to get through an hour without using technology, let alone a day. We track our health with wearable wristbands, our smartphones are basically pocket-sized laptops capable of doing and finding what we need within seconds, and the majority of our communication channels have turned digital. Students can no longer remember the world before the technology revolution. Digital fluency isn’t optional for schools; it’s a must.

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Textbook Wisdom: Why Should You Know About Alternative Content?

Posted by Lori Reese on Feb 5, 2018 5:30:00 AM

Welcome to our fourth edition of Textbook Wisdom, the Direct Network series dedicated to speaking directly to faculty about how the course material industry affects the classroom. This article explains the advantages of alternative content. Email the link to faculty — and share it on social media. Bridge the gap between faculty and administrators.

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