The Direct Network

Social Media in a K–12 Environment: The Pros and Cons

Posted by Liz Schulte on Oct 12, 2017 5:30:00 AM

Social media has undeniable popularity. With the majority of U.S. adults on at least one platform, social media is becoming deeply ingrained into our culture and means of communication. How does it affect K–12 schools and teachers? Where can social media offer benefits to the classroom? Where can it fall short?

Read More

Four Tests to Check if You're Not Ready to Be on Snapchat

Posted by Dean Asher on Oct 5, 2016 11:33:16 AM

 Snapchat's the latest and greatest social media platform among teens and young adults, and schools everywhere know it. Many are beginning to incorporate Snapchat in their social media strategies alongside stalwarts like Facebook, Twitter and Instagram in an effort to better reach current and prospective students and drive up engagement.

If you haven't considered it yet, now's a great time to utilize Snapchat at your school — so long as you're ready for it. Inside Higher Ed provides some great insights into how to tell if you have the foundation in place for a successful Snapchat strategy, or if your plan needs more work.

Read More

4 Apps to Make Communicating with Parents Easier

Posted by Kate Seat on Aug 9, 2016 7:30:00 AM

Sending emails regularly may be a good option when you have a lot of information to communicate, but what if your message is short — and urgent? In those cases, choosing an alternative to email or sending a flyer home with the student may be more effective and more efficient.

Read More

Surprising Statistics about Educators' Social Media Use

Posted by Kate Seat on Aug 2, 2016 7:30:00 AM

There are many reasons why social media can be such a powerful tool for communicating with students and parents: it requires very little effort, it's as close to instantaneous as possible, and with the frequency that most people check their Facebook pages, you can be almost certain that your message will be seen. Despite these factors, many teachers aren't utilizing social media to the fullest — at least, not as a professional resource.  

Read More

Snapchat as a 10-second Study Tool

Posted by Kate Seat on Apr 6, 2016 9:54:21 AM
Whether smartphones and other devices help or hinder students when it comes to how well they learn is a subject that is still up for debate — and very much dependent on the class in question. Rather than ban smartphones altogether, some educators are finding creative ways to incorporate them into their lesson plans.  

Read More

5 Facebook Settings Your School or Class Page Need to Use

Posted by Dean Asher on Mar 24, 2016 9:12:32 AM

Facebook is a terrific way for your class or program to connect with students, family, faculty and other stakeholders, but it can also be tricky to use effectively.

Read More

Best Practices for Using Social Media in Higher Ed

Posted by Kate Seat on Feb 24, 2016 7:29:13 AM

Knowing that you should be reaching out to current and prospective students through social media is only half of the equation. In order to be as effective as possible, you also need to know how to reach out. In the following excerpt, social media managers in the field of higher education share tips, tricks and strategies they've learned from interacting with their own social networks.

Read More

4 Keys to Social Media Success for Higher Ed Administrators

Posted by Kate Seat on Jan 7, 2016 7:00:00 AM

Whether you view social media as a valuable tool or a necessary evil, having a public persona on Facebook and Twitter can be a cost-effective (free!) and simple way to connect with your students. Keep in mind, however, that you will want to avoid some of the common pitfalls associated with creating an online presence.

Read More

Easy Ways to Use Social Media in the Classroom

Posted by Kate Seat on Dec 3, 2015 7:00:00 AM

Social media can be a great tool to help students connect with a global community. By incorporating it into your curriculum, you can take your lessons beyond the walls of the classroom as well as teach your students to use it responsibly. Here are a few simple ways to get social:

Read More

Are You Tracking These Must-Follow Education Hashtags?

Posted by Dean Asher on Oct 14, 2015 5:00:00 AM


Twitter hashtags aren't just punchlines for your students to use. They're powerful, effective ways to track topics and be part of an ongoing social conversation. If you're an educator, these are 10 of the hashtags you should be following according to Shelly Sanchez Terrell Noodle. Read her original post here.

Read More