The Direct Network

10 Things You Need to Know About Non-traditional Students

Posted by Lori Reese on Apr 28, 2017 5:30:00 AM

Let’s pretend I’m a non-traditional student. It may be hard to picture me, because non-traditional students come from a variety of backgrounds: we are veterans just back from Afghanistan, professionals over age 25 returning to school because we want to change careers or because we’re looking for advancement, and first-generation students fresh out of high school. We are also those enrolled primarily in online classes and holders of GEDs.

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Why Segmenting Your Audience Is Necessary and Will Make Your School's Marketing More Effective

Posted by Dean Asher on Sep 15, 2016 5:00:00 AM

If someone asks you who your audience is for any higher education message you produce, what is your answer? If it's "everyone," you're missing the mark. It's easy to see why that's such an appealing answer. Most higher education institutions cater to very diverse groups of people, all from different socioeconomic, age and sometimes even national backgrounds. But trying to paint your message with such a broad brush can lead to some serious problems, and hinder your ability to differentiate yourself from competing schools with similar offerings.

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Quick Tips for Writing Catchier Email Subject Lines

Posted by Dean Asher on Jul 27, 2016 8:40:46 AM

If you're like almost every other school in the nation, you're writing several emails a week to students and their families. It's quick, easy and direct — but if people aren't reading them, then your emails aren't doing your program any good.

Your subject lines are the first thing people see when they open their inbox, so they can truly make or break your email messaging. So how do you write subjects that are catchy enough to stand out from the hundreds of other emails people receive on a daily basis and encourage your end users to open them and read what they're all about? It can be tricky, but thankfully Hubspot is here to help.

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Social Media Graphics to Help Your Profiles Pop [Download]

Posted by Dean Asher on Jul 21, 2016 5:00:00 AM

Direct Network strives to help schools like yours succeed in their course material fulfillment goals and help students save. A large part of that mission is communicating with students and helping them understand the benefits of your Online Bookstore. Social media can be a great way to achieve that — especially if you have distance learners or are a boarding school communicating with families from all over. Picking the right header image to make your Facebook or Twitter profile eye-catching is an important first step to driving up engagement and promoting your message, and it can be difficult to find or make one that's unique and interesting.

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Effective Tips for Marketing Your Online Bookstore

Posted by Joe Clarkin on May 12, 2016 4:00:00 AM

Reaching your students with the right messages at the right time doesn't have to be complicated. All you need is a plan. In this presentation, we've compiled an easy-to-follow, step-by-step marketing timeline that will allow any school to maximize its marketing efforts!

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How to Market an On-site Buyback

Posted by Dean Asher on Apr 12, 2016 4:00:00 AM

You can't have a good sale without buyers, and the same is true in reverse: You can't have a good buy without sellers. At the end of the term, are you getting enough students in your doors or to your sale?

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Increasing Student Engagement through Course Material Selection [White Paper]

Posted by Kate Seat on Mar 22, 2016 9:30:00 AM

Ensuring students stay engaged with their coursework is a difficult and multi-faceted task, but it's an important one for schools that want to help students succeed and improve retention rates.

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Using Thinking Dispositions in the Classroom

Posted by Kate Seat on Feb 23, 2016 8:00:00 AM

How often do you take stock of how you think?

While it’s likely that many of us rarely take much time to examine our thought process — after all, it’s instinctive for a reason — by becoming aware of your own tendencies, you can become a more effective thinker.

This also translates to the classroom. Because your students have their own predispositions, identifying these traits will not only help them learn, but may also result in a more productive learning experience.

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Buyer Personas: What They Are and Why You Should Make Them for Your School

Posted by Dean Asher on Feb 16, 2016 9:00:00 AM

Enrollment and recruitment can be challenging, for a lot of reasons. It takes a lot of time and resources to maintain or improve your enrollment numbers. With that kind of investment, are you making sure it's paying off as much as possible?

Outside of an obvious change in enrollment figures, it can be hard to measure the success of your recruitment marketing. It can be even harder to determine what needs to change about it from year to year if you don't understand your audience.

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What Is Your School's Online Presence Saying to Prospective Students?

Posted by Kate Seat on Feb 11, 2016 9:07:52 AM

Imagine that a prospective student wanted to find out more information about your school. Chances are, the first step she would take to learn more would be to do an online search. Would the results cast your institution in a favorable light? If the answer is no, or if there simply isn't much out there to be found, here are a few ways you can enhance your online persona:

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