The Direct Network


Social Media in a K–12 Environment: The Pros and Cons

Posted by Liz Schulte on Oct 12, 2017 5:30:00 AM

Social media has undeniable popularity. With the majority of U.S. adults on at least one platform, social media is becoming deeply ingrained into our culture and means of communication. How does it affect K–12 schools and teachers? Where can social media offer benefits to the classroom? Where can it fall short?

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Streamline Adoptions With Course Director

Posted by Liz Schulte on Oct 9, 2017 5:30:00 AM

Multitasking is a way of life, especially for teachers and administrators. Rarely are there enough hours in the day to do everything you need to do. While course materials adoptions are important for a variety of reasons, managing them often becomes one more task that takes precious hours.

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How Enhanced eBooks Can Save Reading

Posted by Lori Reese on Oct 4, 2017 5:30:00 AM

It’s a disease schools must cure: Undergraduates hate reading.

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Build Your School’s Brand

Posted by Liz Schulte on Oct 3, 2017 5:30:00 AM

What are the first three qualities that come to students’ minds when they are asked about your school? How about the faculty? The community? The alumni? Are all the qualities similar? The answers to these questions make up your school’s brand, which is a vital part of attracting and retaining students.

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Coding for Kids

Posted by Lori Reese on Oct 2, 2017 5:30:00 AM

Alarm clock, digital coffee maker, smartphone, car, elevator, email: Whether you know it or not, your life revolves around code. That’s why K–12 schools devoted to arming kids with valuable 21st century skills are building the computer programmer’s skill into the curriculum.

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Enticing Recruits with the iPad

Posted by Lori Reese on Sep 20, 2017 5:30:00 AM

As enrollment declines nationwide, colleges and universities search for ever-more creative ways to recruit. Often prospective students need to see something tangible — a concrete attribute that sets one $30,000-plus liberal arts school apart from another of comparable size and cost. To a student, what’s going to make one grassy quadrangle look different from the next?

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The Retention Dimension

Posted by Lori Reese on Sep 15, 2017 5:30:00 AM

Why do so many of America’s college students fail to graduate? Why are some institutions able to retain students while others can’t?

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Crowdfunding’s Impact on Giving to Education

Posted by Liz Schulte on Sep 14, 2017 5:30:00 AM

What if your school could raise more than $2 million in less than 48 hours without making a single phone call? Not only is it possible, one school has already done it. Philanthropic giving to education is increasing, and crowdfunding has changed the way donors are being reached. Nothing is going to replace personal relationships built between development officers and active alumni when soliciting large donations. This change comes in the form of small to moderate-sized contributions and the opportunity the internet provides to reach a much larger group of alumni and potential donors interested in the work your school is doing. Many higher education and K-12 schools have already started to see the impact of crowdfunding on their development efforts.

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The Pitfalls of Big Data

Posted by Liz Schulte on Sep 13, 2017 5:30:00 AM

Big data has infiltrated nearly every aspect of our lives. It determines the advertisements we see, the routes our GPS directs us, the posts we encounter on social media, unusual activity on our credit cards, entertainment recommendations from streaming services and the list could go on. Big data has become big business.

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Spotlight: Jennifer Relles — the OER Solution Right for You

Posted by Liz Schulte on Sep 12, 2017 8:47:55 AM

This week we had the pleasure of sitting down with MBS Direct’s Publisher Relations Coordinator Jennifer Relles to discuss OER. Jennifer has been with MBS for five years and loves helping clients discover the ins and outs of OER services and low-cost digital content alternatives.

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