The Direct Network


Good Fortune: Raising Your School’s Profile in China Could Elevate the Bottom Line

Posted by Lori Reese on May 25, 2017 5:30:00 AM

As enrollment numbers decline, schools are looking abroad for ways to build the bottom line. Among the international students that flock to the U.S. no country represents more strongly than China. Chinese students in America numbered 304,000 as of 2014-2015, according to Institute of International Education (IIE) annual report. That total had increased five times in a decade and is expected to continue growing.

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Expecting Tech

Posted by Liz Schulte on May 23, 2017 5:30:00 AM

A student shows up to class with their digital textbook after having turned in their homework and checked their grades on the learning management system. Later that day the same students receives an email alert about upcoming events on campus, participates in an online group discussion and gets an SMS notification about an urgent campus update. Would you consider that school tech savvy? Students wouldn’t.

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Is Standardized College Admissions Testing on the Way Out?

Posted by Liz Schulte on May 19, 2017 5:30:00 AM

ACT, SAT, GPA, class rank, essays or various other entrance exams, what is the best way to determine a student’s probability of success? There is a fair amount of debate on this subject as more colleges are choosing to forgo the traditional ACT or SAT scores in favor of a closer examination the student’s overall high school performance. Proponents of test-optional college admissions argue that reliance on standardizing testing weakens diversity and first-generation student applicants. Whereas opponents believe that the ACT and SAT do not impact diversity — it is simply an unbiased predictor of college outcome.

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Amazon Cybercriminals Endanger Students

Posted by Lori Reese on May 18, 2017 5:30:00 AM

A global ransomware attack raises awareness about cybercrime, but a less-publicized scam is likely to impact students more: phony third-party sellers on Amazon that snag credit card information and fail to ship promised goods.

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What Can the Right LMS Do for Student Success?

Posted by Lori Reese on May 17, 2017 5:30:00 AM

Love them or hate them: Learning management systems are here to stay.

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Demographic Changes in Enrollment

Posted by Liz Schulte on May 16, 2017 5:30:00 AM

The predicted higher education enrollment numbers for the next 10-15 years look bleak. A recent report on the Future of Enrollment by the Chronicle of Education provided an in-depth analysis of the changes in enrollment. As many influencing factors converge, it isn’t enough to weather the storm and hope for the best. Schools have to critically assess their long-held practices in recruitment and look at admissions with a new understanding of the changing demographics.

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Under the Influence: Social Media Takeovers

Posted by Liz Schulte on May 12, 2017 5:30:00 AM

A commercial comes on, what do you do? Get up and walk away, fast forward because no one watches live TV anymore, or ignore it while you talk to your family or play on your phone. This is the problem all brands, regardless of size, are running into. How can you reach a targeted audience in a way that won’t be easily tuned out?

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The Return on Rental

Posted by Liz Schulte on May 11, 2017 5:30:00 AM

A growing number of students are choosing not to purchase their course materials because of the cost associated with them. The practice causes the problems one would expect: more student stress as their grades take a hit, teacher frustration at students not being prepared and a lot of finger-pointing from everyone. The students blame the school. The faculty, in turn, are unaware of how their role can impact the cost to the student. Few people understand the whole process beginning to end — but everyone has an opinion. Students and families want more cost-savings options. After new, used and digital course materials, what’s left? Rental.

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War of the Wireless Devices

Posted by Lori Reese on May 10, 2017 5:30:00 AM

Which works best in the classroom — iPads™ or Chromebooks? Educators have debated that ever since Apple’s tablet and Google’s laptop first appeared on the market in 2010 and 2011 respectively.

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Three Ways an Online Bookstore Saves Money

Posted by Liz Schulte on May 9, 2017 5:30:00 AM

Practical ways to decrease overhead while increasing productivity are rare, but that is exactly what an online bookstore provides. For a growing number of schools, the costs associated with maintaining a physical bookstore outweigh the benefit — especially when it can be done with virtually no risk or inconvenience.

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