The Direct Network


Enrollment Influences

Posted by Liz Schulte on Apr 4, 2017 5:30:00 AM

Graduation rates among high school students have gone up, but college enrollment has fallen. There are three contributing factors for the decline in enrollment: the economic upswing, the cost of education and the decrease in the pool of potential students. Understanding the influences on enrollment will enable your school to effectively prepare.

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How Video Chat Has Transformed the Admissions Process

Posted by Dean Asher on Feb 17, 2016 4:30:00 AM

Finding the right students to attend your institution will always be a challenge, but in some ways, it's never been easier. Technology can immediately put us in touch with prospective students who we may never have been able to reach and recruit even a few years ago.

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Buyer Personas: What They Are and Why You Should Make Them for Your School

Posted by Dean Asher on Feb 16, 2016 9:00:00 AM

Enrollment and recruitment can be challenging, for a lot of reasons. It takes a lot of time and resources to maintain or improve your enrollment numbers. With that kind of investment, are you making sure it's paying off as much as possible?

Outside of an obvious change in enrollment figures, it can be hard to measure the success of your recruitment marketing. It can be even harder to determine what needs to change about it from year to year if you don't understand your audience.

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Emails Your School Should Be Sending To Improve Application and Enrollment Rates

Posted by Kate Seat on Feb 2, 2016 9:13:32 AM
Knowing what types of emails to send your prospective students or their families is just as important as when to send them. Aligning your marketing messages to the relevant stage in the enrollment cycle for each of your prospects will result in a more targeted and personalized experience, and ultimately, may result in higher application and enrollment rates. 

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Why Submitting Enrollment Numbers Can Strengthen Your Sell-through

Posted by Dean Asher on Jan 26, 2016 4:30:00 AM

It’s a busy time of year for school officials — but what time isn’t? Between the myriad duties you have, submitting enrollment numbers to your course material fulfillment partner might not be at the top of your list.

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