The Direct Network


Colleges in Crisis

Posted by Liz Schulte on Aug 16, 2017 5:30:00 AM

Colleges face changes in the educational landscape daily. However, the current storm of revenue losses, student stressors and negative public perception has thrust many into uncharted territories. What are the issues facing today’s administration and what can be done to help? 

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What Prospective Students Really Think of Your School

Posted by Lori Reese on Aug 9, 2017 5:30:00 AM

Vacant buildings, unhappy administrators and limited high-tech offerings: These are just a few of the things that can prompt a visiting prospective student to reject your school. Yet young people often hold back on negative comments when asked what they think of a campus, turning the task of recruitment into a game of mind-reading.

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6 Alternative Revenue Streams for Colleges

Posted by Liz Schulte on Jun 9, 2017 5:30:00 AM

Despite the market being up, student numbers are down with little relief in sight. Finding additional income can provide stability without raising tuition is necessary.

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Good Fortune: Raising Your School’s Profile in China Could Elevate the Bottom Line

Posted by Lori Reese on May 25, 2017 5:30:00 AM

As enrollment numbers decline, schools are looking abroad for ways to build the bottom line. Among the international students that flock to the U.S. no country represents more strongly than China. Chinese students in America numbered 304,000 as of 2014-2015, according to Institute of International Education (IIE) annual report. That total had increased five times in a decade and is expected to continue growing.

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Is Standardized College Admissions Testing on the Way Out?

Posted by Liz Schulte on May 19, 2017 5:30:00 AM

ACT, SAT, GPA, class rank, essays or various other entrance exams, what is the best way to determine a student’s probability of success? There is a fair amount of debate on this subject as more colleges are choosing to forgo the traditional ACT or SAT scores in favor of a closer examination the student’s overall high school performance. Proponents of test-optional college admissions argue that reliance on standardizing testing weakens diversity and first-generation student applicants. Whereas opponents believe that the ACT and SAT do not impact diversity — it is simply an unbiased predictor of college outcome.

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Demographic Changes in Enrollment

Posted by Liz Schulte on May 16, 2017 5:30:00 AM

The predicted higher education enrollment numbers for the next 10-15 years look bleak. A recent report on the Future of Enrollment by the Chronicle of Education provided an in-depth analysis of the changes in enrollment. As many influencing factors converge, it isn’t enough to weather the storm and hope for the best. Schools have to critically assess their long-held practices in recruitment and look at admissions with a new understanding of the changing demographics.

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Enrollment Influences

Posted by Liz Schulte on Apr 4, 2017 5:30:00 AM

Graduation rates among high school students have gone up, but college enrollment has fallen. There are three contributing factors for the decline in enrollment: the economic upswing, the cost of education and the decrease in the pool of potential students. Understanding the influences on enrollment will enable your school to effectively prepare.

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How Video Chat Has Transformed the Admissions Process

Posted by Dean Asher on Feb 17, 2016 4:30:00 AM

Finding the right students to attend your institution will always be a challenge, but in some ways, it's never been easier. Technology can immediately put us in touch with prospective students who we may never have been able to reach and recruit even a few years ago.

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Buyer Personas: What They Are and Why You Should Make Them for Your School

Posted by Dean Asher on Feb 16, 2016 9:00:00 AM

Enrollment and recruitment can be challenging, for a lot of reasons. It takes a lot of time and resources to maintain or improve your enrollment numbers. With that kind of investment, are you making sure it's paying off as much as possible?

Outside of an obvious change in enrollment figures, it can be hard to measure the success of your recruitment marketing. It can be even harder to determine what needs to change about it from year to year if you don't understand your audience.

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Emails Your School Should Be Sending To Improve Application and Enrollment Rates

Posted by Kate Seat on Feb 2, 2016 9:13:32 AM
Knowing what types of emails to send your prospective students or their families is just as important as when to send them. Aligning your marketing messages to the relevant stage in the enrollment cycle for each of your prospects will result in a more targeted and personalized experience, and ultimately, may result in higher application and enrollment rates. 

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