The Direct Network


Crowdfunding’s Impact on Giving to Education

Posted by Liz Schulte on Sep 14, 2017 5:30:00 AM

What if your school could raise more than $2 million in less than 48 hours without making a single phone call? Not only is it possible, one school has already done it. Philanthropic giving to education is increasing, and crowdfunding has changed the way donors are being reached. Nothing is going to replace personal relationships built between development officers and active alumni when soliciting large donations. This change comes in the form of small to moderate-sized contributions and the opportunity the internet provides to reach a much larger group of alumni and potential donors interested in the work your school is doing. Many higher education and K-12 schools have already started to see the impact of crowdfunding on their development efforts.

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