The Direct Network


Liz Schulte

About Liz Schulte

Liz is a marketing copywriter for MBS. Her background ranges from customer service to business owner. She has firsthand experience with creating marketing plans as well as ensuring the customer’s needs are met. When she isn’t in the office, she is an avid reader, a prolific writer and the owner of two very spoiled dogs.

Recent articles by Liz Schulte

Three Ways an Online Bookstore Saves Money

Posted by Liz Schulte on Sep 21, 2017 5:30:00 AM

Practical ways to decrease overhead while increasing productivity are rare, but that is exactly what an online bookstore provides. For a growing number of schools, the costs associated with maintaining a physical bookstore outweigh the benefit — especially when it can be done with virtually no risk or inconvenience.

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Early Adoptions Provide Student Cost Savings

Posted by Liz Schulte on Sep 18, 2017 5:30:00 AM

Ideally, students would show up on the first day of class with everything they need to be successful in school. Pen, notebook and … course materials? Not necessarily.

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Crowdfunding’s Impact on Giving to Education

Posted by Liz Schulte on Sep 14, 2017 5:30:00 AM

What if your school could raise more than $2 million in less than 48 hours without making a single phone call? Not only is it possible, one school has already done it. Philanthropic giving to education is increasing, and crowdfunding has changed the way donors are being reached. Nothing is going to replace personal relationships built between development officers and active alumni when soliciting large donations. This change comes in the form of small to moderate-sized contributions and the opportunity the internet provides to reach a much larger group of alumni and potential donors interested in the work your school is doing. Many higher education and K-12 schools have already started to see the impact of crowdfunding on their development efforts.

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The Pitfalls of Big Data

Posted by Liz Schulte on Sep 13, 2017 5:30:00 AM

Big data has infiltrated nearly every aspect of our lives. It determines the advertisements we see, the routes our GPS directs us, the posts we encounter on social media, unusual activity on our credit cards, entertainment recommendations from streaming services and the list could go on. Big data has become big business.

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Spotlight: Jennifer Relles — the OER Solution Right for You

Posted by Liz Schulte on Sep 12, 2017 8:47:55 AM

This week we had the pleasure of sitting down with MBS Direct’s Publisher Relations Coordinator Jennifer Relles to discuss OER. Jennifer has been with MBS for five years and loves helping clients discover the ins and outs of OER services and low-cost digital content alternatives.

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Win Student Trust From the Start

Posted by Liz Schulte on Sep 6, 2017 5:30:00 AM

A student stares down at rows of books, perplexed, eyebrows drawn together as she squints at the shelf tags between the constant stream of other students shuffling by. To her left, another student stands with his friends trying to look up the books he needs online.

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4 Ways to Market Your Brand to Students

Posted by Liz Schulte on Sep 1, 2017 5:30:00 AM

The sounds, sights and sensations hurled at students grow as more people fight to win their demographic. A variety of businesses vie for their attention, each promising bigger and better things if they are chosen. With so much noise all around, how does your school stand out from the crowd?

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3 Reasons Inclusive Access Benefits Students

Posted by Liz Schulte on Aug 31, 2017 5:30:00 AM

Getting the right course materials in students’ hands before the start of class has increasingly become a challenge for schools. Some students decide course materials are not a necessary expense, threatening their overall success. Others make purchases from unvetted third-party sellers which can lead to the wrong books, poor conditions, counterfeits and lengthy backorders that leave students without the necessary materials for class. Inclusive access provides schools a way to simplify course materials distribution for students and schools alike.

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Hear What Others Are Saying About MBS Direct

Posted by Liz Schulte on Aug 29, 2017 5:30:00 AM

MBS Direct’s ease, convenience, cost-savings and support provides K–12 partner schools the digital flexibility they need to reach new educational heights. 

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Ed Tech Showdown

Posted by Liz Schulte on Aug 28, 2017 5:30:00 AM

Google, Microsoft and Apple are vying for the coveted K–12 market. These three corporate giants have products and services they say will help overwhelmed educators carry their workload, boost student achievement and increase student interest. In some ways, all the products offer similar solutions, but there are also differences in the functions they are capable of supporting. Today, we are going to break down what each product is capable of achieving in the classroom.  

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