The Direct Network


Liz Schulte

About Liz Schulte

Liz is a marketing copywriter for MBS. Her background ranges from customer service to business owner. She has firsthand experience with creating marketing plans as well as ensuring the customer’s needs are met. When she isn’t in the office, she is an avid reader, a prolific writer and the owner of two very spoiled dogs.

Recent articles by Liz Schulte

Can Microsoft Overtake Google’s Classroom Dominance?

Posted by Liz Schulte on May 24, 2017 5:30:00 AM

Earlier this month, at the company’s EDU event, Microsoft revealed they are returning to the world of education in a big way. Introducing new equipment, apps and pedagogical innovation that could give Google a run for the top spot, competing on all levels — including cost.

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Expecting Tech

Posted by Liz Schulte on May 23, 2017 5:30:00 AM

A student shows up to class with their digital textbook after having turned in their homework and checked their grades on the learning management system. Later that day the same students receives an email alert about upcoming events on campus, participates in an online group discussion and gets an SMS notification about an urgent campus update. Would you consider that school tech savvy? Students wouldn’t.

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Is Standardized College Admissions Testing on the Way Out?

Posted by Liz Schulte on May 19, 2017 5:30:00 AM

ACT, SAT, GPA, class rank, essays or various other entrance exams, what is the best way to determine a student’s probability of success? There is a fair amount of debate on this subject as more colleges are choosing to forgo the traditional ACT or SAT scores in favor of a closer examination the student’s overall high school performance. Proponents of test-optional college admissions argue that reliance on standardizing testing weakens diversity and first-generation student applicants. Whereas opponents believe that the ACT and SAT do not impact diversity — it is simply an unbiased predictor of college outcome.

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Demographic Changes in Enrollment

Posted by Liz Schulte on May 16, 2017 5:30:00 AM

The predicted higher education enrollment numbers for the next 10-15 years look bleak. A recent report on the Future of Enrollment by the Chronicle of Education provided an in-depth analysis of the changes in enrollment. As many influencing factors converge, it isn’t enough to weather the storm and hope for the best. Schools have to critically assess their long-held practices in recruitment and look at admissions with a new understanding of the changing demographics.

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Visions In Education Gives Students Options

Posted by Liz Schulte on May 15, 2017 5:30:00 AM

Visions In Education is a tuition-free public charter school providing a high-quality, standards-based education to homeschool families and independent study high school students in California. The school offers families looking for an alternative to traditional public schools with flexibility in their child’s education.

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Under the Influence: Social Media Takeovers

Posted by Liz Schulte on May 12, 2017 5:30:00 AM

A commercial comes on, what do you do? Get up and walk away, fast forward because no one watches live TV anymore, or ignore it while you talk to your family or play on your phone. This is the problem all brands, regardless of size, are running into. How can you reach a targeted audience in a way that won’t be easily tuned out?

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The Return on Rental

Posted by Liz Schulte on May 11, 2017 5:30:00 AM

A growing number of students are choosing not to purchase their course materials because of the cost associated with them. The practice causes the problems one would expect: more student stress as their grades take a hit, teacher frustration at students not being prepared and a lot of finger-pointing from everyone. The students blame the school. The faculty, in turn, are unaware of how their role can impact the cost to the student. Few people understand the whole process beginning to end — but everyone has an opinion. Students and families want more cost-savings options. After new, used and digital course materials, what’s left? Rental.

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Three Ways an Online Bookstore Saves Money

Posted by Liz Schulte on May 9, 2017 5:30:00 AM

Practical ways to decrease overhead while increasing productivity are rare, but that is exactly what an online bookstore provides. For a growing number of schools, the costs associated with maintaining a physical bookstore outweigh the benefit — especially when it can be done with virtually no risk or inconvenience.

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The Northwest School Takes a Fresh Approach to Course Materials

Posted by Liz Schulte on May 8, 2017 5:30:00 AM

The Northwest School in Seattle, Washington, believes real learning happens outside of one’s comfort zone. Their unique and creative approach to education not only engages students, but prepares them for the rest of their lives by encouraging independent thought, analysis and sharing of ideas. Focusing on academics and arts, the faculty encourage students to take a fresh approach to problem-solving.

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Four Ways MBS Direct Makes Marketing Your Buyback Easier

Posted by Liz Schulte on Apr 27, 2017 5:30:00 AM

Buyback is a great way for students and families to save money on the cost of their course materials, which increases their satisfaction with their educational experience. However, a lot is happening at the end of the semester, making it far too easy for buyback to come and go without students being aware it happened. With the hectic end-of-year pace, MBS Direct wants to make it as simple as possible for you and your students to have a great buyback.

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